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10 reasons why the $ 35M weekend is a big triumph




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& # 39; Crazy Realms Asians & # 39; Warner Bros.

Crazy Rich Asians opened at $ 26.5 million This is not unusual for a movie with so much positive buzz, as even the tide from Sunday morning "Woohoo, it's a hit!" Blog entries tend to help Sunday's business. A $ 26 The debut for Fri-Sun would be a big win for the $ 30 million Romcom / Family Melodrama, which opened Wednesday and raised $ 5 million on opening day and $ 3.8 million on Thursday Wed-Sun launch $ 35,267 million, and therefore there are ten reasons (some more obvious than others) why this grand opening is a big deal for the film and the films invested in its success [1

9659003] It had a huge multiplier .

The is a massive 7.05-day five-day multiplier that puts it over every last August nest five-day biggies ( The Help Tropic Thunder We're the Millers etc.) and approach a Christmas monster like King Kong (7.3x from a $ 9m Wednesday in 2005). This is a big win for those involved in the film, those interested in this type of screen display, Warner Bros. / Time Warner Inc., and Hollywood in general.

It's more of a proof that an event is defined film "has changed.

The new" event movie "is not a generic would-be four-quadrant blockbuster like The Mummy but a a unique film such as It or Girl's Journey For people who look like Constance Wu or Henry Golding, this is an event movie of a generation, thanks to a lack of female romantic comedies (or just movies for Adult Women), Crazy Rich Asians was an adult event film for adults of all walks of life and people who just wanted to see more Romcoms & # 39; s bromides in disguise. Crazy Rich Asians Bad Moms Girl's Journey, Ocean's 8 and Mamma Mia! Here we go as successful female-centric "party films".

[19659006] Like The Help it could end in Oscar racing

DreamWorks and Walt Disney's The Help earned $ 169.7 million (and received several Oscar nominations and victories) afterward his five-day debut in mid-August from $ 38m. Does that mean Crazy Rich Asians is on a similar path? It's way too early to say so, but there's a long history of crowd pleaser comedies starting in mid-August and rolling it out. Warner Bros. intended to push A Star Is Born but now they have another ace in the Oscar sleeve and a big contender for this new category of "popular movie". So much will be said that it will compete for the best image as Black Panther but that's a "good" problem for WB.

It proves that for 99,99,9999. Mal, This variety sells at the cash register.

Speaking of which, this is another example of the fact that, yes, big, multiplex-friendly mainstream genre films with various casts (or at least those that are not dominated by white-dude ensembles) are absolutely secure cash bets. We pretend to be surprised, and we've been pretending to be surprised for 40 years, but we know that since, I do not know Beverly Hills Cop 1984 or (at worst) The Joy Luck Club 1993 or Rush Hour 1998. And we should know for sure Black Panther, Furious 7 Girls Trip [19459015HiddenFigures The Last Jedi 19659004] Jumanji: Welcome to the Jungle and Out .

Yes, I wish it was not so much of a "A Movie To Master It All" scenario in which people Black Panther and Wonder Woman several times while ignoring grazing Gringo and Atomic Blonde . But as long as the movies are still done, I can only complain about beefy movies that dominate their competition. However, if you want to expand John Cho's Searching next month, that would be another big win in which (as Pacific Rim: Uprising or The Darkest Minds ) the lead role is an actor of color "just because." But that's a tirade for another day.

It will probably be very long-legged next month.

If Crazy Rich Asians plays like Vacation ($ 55 million from a $ 21 million Wed-Sun debut), we're considering a $ 92 million grand total. That would still be three times the budget, and the film would not have to rely on foreign viewers to earn money and justify a sequel. This comparative frontloading (see also: Sony's Superbad and Paramounts / Viacom Inc. Tropic Thunder ) would surprise me both because of the excitement and because of the great films for adult women, because there are still so few of them. Even if it falls dead and crawls to $ 75 million, it will still be outdated by Game Night and Blockers .

The positive comparisons, The 40-Year Old Virgin ($ 109 million from a $ 21m Fr-Sun launch in 2005), Trainwreck ($ 110m from a $ 30m Fr-Sun's debut in 2015), We're the Millers ($ 150m from a $ 35m Wed-Sun launch in 2013) and The Help, paint a rosier picture. The Trainwreck comparison, which works since it was the last time a rom-com has opened about $ 20m before this weekend, puts Crazy Rich Asians at about $ 110m. But if it plays sensations like mid-August of 2005, 2011 and 2013, it will land between $ 135m to $ 160m domestic. This may be an optimistic cake, but the legs of this film grew over the weekend as word of mouth spread.

It proves that the Hollywood studio system and the theatrical exhibition still play a role.

In the next one to two weeks, you'll get a barrage of positive media coverage. And while most of the film revolves around the film, which proves that viewers from all directions are coming together to form a mainstream Rom-Com that focuses on Asians (and is mainly played by Western Asian actors), it's for the industry as a whole just as important that this type of movie has not died on the vine. After all, the producers have rejected huge Netflix funds to point to the theatrical success. But forgive the cliché, it was really Hollywood "in court".

The failure of Crazy Rich Asians would not have meant the end of the mainstream genre for and by Asian Americans. But it would have been guaranteed that people like Crazy Rich Asians would be Into Darkness or what Hulu would have been. It would not be because Hollywood did not believe in the commercial value of Asian-American filmmakers, but rather because Asian American filmmakers (and other underrepresented voices slowly breaking the proverbial glass ceiling) did not believe in the old to believe Hollywood system. This also applies to the romantic comedies of the mainstream, even though their absence from the big screens was entirely the fault of systemic bias and cultural insignificance.

It shows again that traditional romantic comedies are not dead.

If the film had failed, that would have been a bleak indication of the theatrical financial potential of traditional romantic comedy in a Netflix-and-Chill era. Regardless of their problems with many of Netflix 'original films, they have been kicking all over the year in the field of romantic comedy. Similar to Set It Up The Kiss Stand and This Weekend To all the boys I've loved (even with an Asian-American family in the center, natch) have shown that The streaming giant is able to tap into a neglected genre and make approaches to the real Hollywood article. Crazy Rich Asians shows that romcom still lives in theaters today.

It proves that big "party movies" are one of the safest cash bets for adult women.

This Boffo debut for Constance Wu / Henry Golding is further proof that big, attractive "party films" about and for women are not a cash poison, but actually qualify as a safe box office bet. Warner Bros./Time Warner Inc. first advertised the Asian-American community and sold Crazy Rich Asians as the "Night for Girls" / Date Night Pick. It was sold as an escape game, where really rich women (and men) enjoyed themselves for 115 minutes. By the way, do not worry about foreign numbers and whether they play in China or not. It's a big hit here and everything else is gravy.

It's a big win for Warner Bros. Marketing departments.

There is also another feather in Warner Bros. & # 39; s. Marketing cap. This is the Dream Factory at its best by turning non-tentpole films like American Sniper Magic Mike and It into big opener. And if all goes well, then WB has created two new franchises in two weeks, with Crazy Rich Asians (with two literary sequels) and The Meg (with five sequels featuring a sixth be on the move). That's three "new" franchises this summer when you count Ocean's 8 ($ 280 million worldwide on a $ 70 million budget). They approach a " Aquaman barely a year at the box office.

It can produce the biggest crossover event ever.

Or, come on, Warner Bros./ Time Warner Inc. was always able to make a Meg-a Rich Asian's cross-over spectacle, with Jason Statham and Li Binging dating Constance Wu and Henry Golding (and Awkwafina) team up to save their relationship and kill more basking sharks. Laugh everything you want, but you would watch it all. So I would, preferably in IMAX 4DX 270-degree sense of smell in one of these playgrounds, while I nibble on a fruit-and-cheese plate and drink too much cherry wine.

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& # 39; Crazy Rich Asians Warner Bros.

Crazy Rich Asians opened with $ 26.5 million over the Fri-Sun portion of its opening weekend, which was slightly larger This is not unusual for a movie with so much positive buzz, as even the tide of Sunday morning "Woohoo, it's a hit!" Blog entries tend to help Sunday business A $ 26m fr-so debut would in itself be a big win for the $ 30 million Jon M. Chu It opened on Wednesday, where it earned $ 5 million on opening day and $ 3.8 million on Thursday $ 35,267m over his Wed-Sun startup So, without further ado, here There are ten reasons (some more obvious than others) why this grand opening is a big deal for the movie and who is investing in its success.

It had a huge multiplier.

That is a massive 7.05 five-day weekend multiplier over each of the last five-day biggies ( The Help Tropic Thunder We're the Millers etc.) and bring it closer to a Christmas monster like King Kong (7.3x from a $ 9m Wednesday 2005). This is a big win for those involved in the film, those interested in this type of screen display, Warner Bros. / Time Warner Inc., and Hollywood in general.

It's more of a proof that an event is defined film "has changed.

The new" event movie "is not a generic would-be four-quadrant blockbuster like The Mummy but a a unique film such as It or Girl's Journey For people who look like Constance Wu or Henry Golding, this is an event movie of a generation, thanks to a lack of female romantic comedies (or just movies for Adult Women), Crazy Rich Asians was an adult event film for adults of all walks of life and people who just wanted to see more Romcoms & # 39; t bromance in disguise. Crazy Rich Asians Bad Moms Girl's Journey, Ocean's and Mamma Mia! Here we go again as successful female-centric "party films". [19659046] Like The Help may end in the Oscar race.

DreamWorks and Walt Disney's The Help earned $ 169.7 million (and succumbed to several Oscar nominations and wins) after making its five-day debut in mid-August from $ 38 million. Does that mean Crazy Rich Asians is on a similar path? It's way too early to say so, but there's a long history of crowd pleaser comedies starting in mid-August and rolling it out. Warner Bros. intended to push A Star Is Born but now they have another ace in the Oscar sleeve and a big contender for this new category of "popular movie". So much will be said that it will compete for the best image as Black Panther but that's a "good" problem for WB.

It proves that for 99,99,9999. Mal, This variety sells at the cash register.

Speaking of which, this is another example of the fact that, yes, big, multiplex-friendly mainstream genre films with various casts (or at least those that are not dominated by white-dude ensembles) are absolutely secure cash bets. We pretend to be surprised, and we've been pretending to be surprised for 40 years, but we know that since, I do not know Beverly Hills Cop 1984 or (at worst) The Joy Luck Club 1993 or Rush Hour 1998. And we should know for sure Black Panther, Furious 7 Girls Trip [19459015HiddenFigures The Last Jedi 19659004] Jumanji: Welcome to the Jungle and Out .

Yes, I wish it was not so much of a "A Movie To Master It All" scenario in which people Black Panther and Wonder Woman several times while ignoring grazing Gringo and Atomic Blonde . But as long as the movies are still done, I can only complain about beefy movies that dominate their competition. However, if you want to expand John Cho's Searching next month, that would be another big win in which (as Pacific Rim: Uprising or The Darkest Minds ) the lead role is an actor of color "just because." But that's a tirade for another day.

It will probably be very long-legged next month.

If Crazy Rich Asians plays like Vacation ($ 55 million from a $ 21 million Wed-Sun debut), we're considering a $ 92 million grand total. That would still be three times the budget, and the film would not have to rely on foreign viewers to earn money and justify a sequel. This comparative frontloading (see also: Sony's Superbad and Paramounts / Viacom Inc. Tropic Thunder ) would surprise me both because of the excitement and because of the great films for adult women, because there are still so few of them. Even if it falls dead and crawls to $ 75 million, it will still be outdated by Game Night and Blockers .

The positive comparisons, The 40-Year Old Virgin ($ 109 million from a $ 21m Fr-Sun launch in 2005), Trainwreck ($ 110m from a $ 30m Fr-Sun's debut in 2015), We're the Millers ($ 150m from a $ 35m Wed-Sun launch in 2013) and The Help, paint a rosier picture. The Trainwreck comparison, which works since it was the last time a rom-com has opened about $ 20m before this weekend, puts Crazy Rich Asians at about $ 110m. But if it plays sensations like mid-August of 2005, 2011 and 2013, it will land between $ 135m to $ 160m domestic. This may be an optimistic cake, but the legs of this film grew over the weekend as word of mouth spread.

It proves that the Hollywood studio system and the theatrical exhibition still play a role.

In the next one to two weeks, you'll get a barrage of positive media coverage. And while most of the film revolves around the film, which proves that viewers from all directions are coming together to form a mainstream Rom-Com that focuses on Asians (and is mainly played by Western Asian actors), it's for the industry as a whole just as important that this type of movie has not died on the vine. After all, the producers have rejected huge Netflix funds to point to the theatrical success. But forgive the cliché, it was really Hollywood "in court".

The failure of Crazy Rich Asians would not have meant the end of the mainstream genre for and by Asian Americans. But it would have been guaranteed that people like Crazy Rich Asians would be Into Darkness or what Hulu would have been. It would not be because Hollywood did not believe in the commercial value of Asian-American filmmakers, but rather because Asian American filmmakers (and other underrepresented voices slowly breaking the proverbial glass ceiling) did not believe in the old to believe Hollywood system. This also applies to the romantic comedies of the mainstream, even though their absence from the big screens was entirely the fault of systemic bias and cultural insignificance.

It shows again that traditional romantic comedies are not dead.

If the film had failed, that would have been a bleak indication of the theatrical financial potential of traditional romantic comedy in a Netflix-and-Chill era. Regardless of their problems with many of Netflix 'original films, they have been kicking all over the year in the field of romantic comedy. Similar to Set It Up The Kiss Stand and This Weekend To all the boys I've loved (even with an Asian-American family in the center, natch) have shown that The streaming giant is able to tap into a neglected genre and make approaches to the real Hollywood article. Crazy Rich Asians shows that romcom still lives in theaters today.

It proves that big "party movies" are one of the safest cash bets for adult women.

This Boffo debut for Constance Wu / Henry Golding is further proof that big, attractive "party films" about and for women are not a cash poison, but actually qualify as a safe box office bet. Warner Bros./Time Warner Inc. first advertised the Asian-American community and sold Crazy Rich Asians as the "Night for Girls" / Date Night Pick. It was sold as an escape game, where really rich women (and men) enjoyed themselves for 115 minutes. By the way, do not worry about foreign numbers and whether they play in China or not. It's a big hit here and everything else is gravy.

It's a big win for Warner Bros. Marketing departments.

There is also another feather in Warner Bros. & # 39; s. Marketing cap. This is the Dream Factory at its best by turning non-tentpole films like American Sniper Magic Mike and It into big opener. And if all goes well, then WB has created two new franchises in two weeks, with Crazy Rich Asians (with two literary sequels) and The Meg (with five sequels featuring a sixth be on the move). That's three "new" franchises this summer when you count Ocean's 8 ($ 280 million worldwide on a $ 70 million budget). They approach a " Aquaman barely a year at the box office.

It can produce the biggest crossover event ever.

Or, come on, Warner Bros./ Time Warner Inc. was always able to make a Meg-a Rich Asian's cross-over spectacle, with Jason Statham and Li Binging dating Constance Wu and Henry Golding (and Awkwafina) team up to save their relationship and kill more basking sharks. Laugh everything you want, but you would watch it all. So I would, preferably in IMAX 4DX 270-degree sense of smell in one of these playgrounds, while I nibble on a fruit-and-cheese plate and drink too much cherry wine.


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