Facebook hides users from leaving their main app, but sticking to Instagram and WhatsApp by releasing a new metric. Facebook today announced for the first time that 2.5 billion people used at least one of its apps in June: Facebook, Instagram, WhatsApp, or Messenger. This is a helpful number because it counts real people instead of accounts because users can have multiple accounts in a single app. 2.5 billion people compared to 2.23 billion monthly users on Facebook, 1 billion Instagram users, 1.5 billion users on WhatsApp and 1.3 billion users on Messenger.
Mark Zuckerberg announced after a tough report the new statistics in Facebook's Q2 201
It appears that Facebook has announced its status in the hope of diverting attention from the fact that its user base has been shrinking in Europe and flat in the US and Canada. contribute to exceptionally low monthly and daily user growth. In turn, this growth problem drove Facebook's share price in after-hours trading down more than 9 percent.
At the 2.5 billion mark, Facebook Chief Financial Officer David Wehner declared: "We believe that this number is the size of our community." He also clarified that Facebook's monthly active user base of 2.23 billion "counts multiple accounts for a single user and that accounts for 10 percent of Facebook's MAU" or 223 million.
By bundling the user into a "family of app-audience metrics," Facebook can mask the fact that its core app bumps into the wall. Instead, it can rely on WhatsApp and Instagram to support the number. For example, when teenagers slide from Facebook to Instagram, they are still counted in the new metric. But that does not change the fact that the company's main earner loses his lead.