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3 things Steve Jobs did wrong on the App Store



The original iPhone, as innovative as it was, did not really become the device we know today until July 2008, when the iPhone OS 2.0 was released. The free software update, which is compatible with the first generation iPhone and preinstalled on the iPhone 3G, added the App Store.

The new service offered developers a way to develop apps or games and sell directly to Apple users mobile platform. That was the iPhone and iPod touch at the time.

Fast to the present day and millions of iOS users visit Apple's App Store to download apps and games daily. The downloaded software can completely change the way a person uses the iPhone or iPad, and in some cases can change the person's life. It's hard to remember iOS without the App Store.

What's even more stunning is Apple's internal view of the App Store just 30 days after launch. At this time, Apple cofounder Steve Jobs invited Nick Wingfield, who was a Wall Street Journal reporter to Apple's campus at the time, to talk about the App Store.

Jobs agreed to record Wingfield's nearly 50-minute interview. On Wednesday, the Wall Street Journal and The Information for the first time published a transcript and the original sound of the interview.

The whole interview is full of interesting hints and insights into Jobs and Apple's general access to the App Store. At the end of the interview, I realized that Jobs itself, albeit positive about the future of Mobile, did not foresee exactly what impact the App Store would have not only on Apple but on the entire industry. [1

9659003] Apple has built the App Store with the company's experience and existing iTunes infrastructure. This, according to Jobs, is a competitive advantage. "No one has ever copied iTunes in the last five years, which gets even harder because it's built on it," he said.

Around the same time as Apple released the App Store, Google was ready to release its first Android device, and announced its Android Market, now the Google Play Store, at the same time. Android App Store launched in October 2008 and took years for Google Store to get Apple in terms of quality and app selection. Other cell phone manufacturers at the time eventually tried to replicate the App Store, all of which failed.

Sales Potential

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Steve Jobs "Earlier, the phone distinction was about radios and antennas and things like that Phone of the future will differ in the future by software. "

At the 30-day mark, the App Store had $ 30 million in sales, outperforming Apple's internal forecasts and expectations. Asked if the first month of the app store exceeded the company's sales projections, Jobs speculated about his future. "Maybe it will eventually be a billion dollar market, it does not happen very often, a whole new billion dollar market is opening up: 360 million [yearly run rate] in the first 30 days I've never seen anything like that in my career in software," Jobs said.

In June, just before its 10th anniversary, Apple CEO Tim Cook announced that the App Store exceeded $ 100 billion in sales for developers

Music via App

Jobs never came out and Said it, but if you listened to the interview, Jobs realized that iTunes would always be more successful than the App Store.

Asked about the revenue of the App Store beyond iTunes, Jobs downplayed the growth of the App Store, stating, "Music is a two and a half billion dollar deal per year for us." I'm excited about the 360 ​​million annual installment We'll be dancing on the ceiling when we exceed half a billion, maybe one day we'll reach one billion. "

Apple combines sales from iTunes and App Store under Services in its earnings reports, making it difficult is to definitely compare the two sources of revenue. However, with users spending $ 300 million on New Year's Day 2018 alone, the App Store has left iTunes behind.

Part of it could be because Jobs believes it needs a dedicated music player. I think there will be two kinds of devices in the music field: one will just be the pure evolved music device. People want it for music, maybe music videos, maybe an occasional movie, but they really want it for music.

Software Distinctive

The App Store is designed to set the iPhone apart from the competition, with Jobs looking at software as a selling point for Apple products.

"Well, our iPhone theory is it used to be in the phone distinction to radios and antennas and things like that. We think that the future phone will be differentiated by software in the future, "he said.

That statement was entirely correct at the time: I remember checking BlackBerry phones and comparing call quality and signal strength compared to In 2008, software was truly what iOS (then iPhone OS) stood for in terms of Android, BlackBerry, or Nokia.

In 2018, we will have The software differences are now divided into areas where app icons can be placed on the device's home screen and how many apps can run at the same time. Instead of radios and antennas, we now compare cameras, display quality, and battery life. 19659023]
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