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& # 39; Bird Box & # 39; sets a new Netflix viewer record in the first week



NEW YORK –

For so long, the films around the holidays have been cheerful and radiant. Lately, it seems more and more murderous and terrified.

Take this winter, where, of course, many sugar-rich options, such as "Mary Poppins Returns" on the big screen and "A Christmas Prince: The Royal Wedding," abound TV TELEVISION. There is also the post-apocalyptic survival story "Bird Box."

Sandra Bullock's thriller, released a few days before Christmas on Netflix, is about monsters that force everyone to kill themselves. Not exactly the stuff for sugar plum fairies.

But even though Netflix is ​​not releasing viewership, "Bird Box" seems to have hit a nerve, causing the emergence of Memes and Online Chatter for a very dark movie that has fallen into the festive movie period.

Netflix even announced on Twitter that over 45 million Netflix accounts watched the movie in the first week.

"I've never had so much attention or so many pages, likes / shares, and comments from my other pages I've had on this page," says Heather Drake, who started a Facebook page for fans of the story and not affiliated with the film or distributors. "It was crazy, I can not even answer all the feedback if anything turns out."

Critics mingle with Bird Box, with many similarities to John Krasinski's A Quiet Place. "Variety complained about the" inexplicably bleak ensemble "and the Hollywood Reporter sniffed that" it was not all it could have been. "The Guardian said it was" a crazy mess. "

In a sense, it should It's not surprising that a movie about monsters attacking humans appeared on the online video streamers on December 21

. Alternative Christmas movies are the latest craze in these days of Die Hard, In Bruges, Kiss Kiss Bang Bang "and" Lethal Weapon "

Drake believes the holiday timing of" Bird Box "is not so important, noting the need for fresh and intriguing movies during the holidays, far from the usual consumed dishes like" It's a wonderful life "or" Rudolph the Red-Nosed Reindeer. "

" I do not think it would have been really important if it had been December 21, or 21, "she said," Dec. 21 would but a V because many people are on holiday from school and work. And who does not want to make himself comfortable on a cold night "Netflix and chill" when he does not have to worry about school or work the next day?

The decision by Netflix could also be an attempt to replicate the last hit "Bright" from last December with Will Smith and Joel Egerton.This supernatural police drama was not well received by critics, but it did provoke strong word of mouth. Interest and a sequel were promised.

Bullock had been one of Hollywood's top stars since her hit "Speed" in 1994, but had never made a horror movie until "Bird Box." She told The Associated Press before a special screening in New York this month that the risks she and the actress had taken were somehow appealing.

To avoid the movie monster, Bullock and two young children are blindfolded navigating through a forest and a traitor. The title refers to a literal box of birds bearing their character – the birds begin to hum when the invisible gust As the timing of the last film, it seemed like a new challenge.

"Every time she" Stop! "We knew we knew we had come to a place where we could all hurt each other," Bullock said. And we said, do not stop the camera if I do not say, "Stop! (19659012) (Copyright © 2018, The Associated Press, All Rights Reserved.)


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