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& # 39; Crazy Rich Asians & # 39; Producers at the box office success of the film




Crazy rich Asians
Art
Film
Release date
15.08.18
Actor
Constance Wu, Henry Golding, Michelle Yeoh
Director
Jon M. Chu
mpaa [19659003] PG-13

A version of this story appears in the new edition of Entertainment Weekly at Kiosk Friday. Subscribe now to more exclusive interviews and photos, only in EW.

Crazy Rich Asians is ready for a dazzling start. Well over $ 1

8 million in original projections, Warner Bros. earned $ 35.3 million in the first five days. He outperformed the box office and pocketed $ 30 million in less than a week. "I've refreshed my site three times," recalls producer John Penotti, whose Ivanhoe Pictures financed the film, for the first time when he saw the headline. "I had to make sure I was looking for the right thing."

That was him. Supported by Outstanding Critics, Crazy Rich Asians gained the audience early: Warner Bros. hosted months before publishing screenings for Asian organizations, while Asian community leaders featured in social media with the hashtag #GoldOpen fought. To collect moviegoers. Word of mouth propaganda and support from A-listers such as Ava DuVernay Chris Pratt and Reese Witherspoon – encouraged another turnout of $ 26.5 million over the first weekend

Numbers aside, the film's success marks a much needed gain in representation. As the first major Hollywood production for 25 years with an exclusively Asian cast and Asian Americans in leading roles, Crazy Rich Asians had to prove that a film about Asian actors played by Asian actors without whitewashing could Cash register dominate. It was – and it was long overdue. "The audience has been prepared for this for a long time," says producer Brad Simpson, who acquired rights to bestselling book from Kevin Kwan in 2013 with his Color Force partner Nina Jacobson. "Nina and I, as white producers, never quite understood the power of representation [until now]. We are blown away."

"The desire to be seen and heard was truly humble," adds Jacobson , "It was the decision makers who heard a little bit slowly that the audience wanted more variety and more choices."

Crazy Rich Asians begins to change that. "We made great Asian films [at Ivanhoe] and that's incredibly encouraging," says Penotti. "We make sure there is no further 25-year delay." In fact, Penotti announced Wednesday that SK Global Entertainment – which owns Ivanhoe as an international label and Sidney Kimmel Entertainment as a domestic label – has partnered with Crazy Rich is Asian's star Michelle Yeoh and her production company Mythical Films total first-look deal. The agreement resulted from Yeoh's collaboration with Penotti's company for Crazy Rich Asians and includes the production, direction and selection of acting opportunities for the Malaysian-born actress and producer.

And with Crazy Rich Asians sequel is already planned at Warner Bros. (two novels remain in Kwan's trilogy), a 25-year delay will definitely not happen. The sequel is waiting for an official go-ahead, but when Penotti told EW before the news broke, "This weekend has given us a terrific impulse to see more Crazy Rich Asians in the world." In view of this box office income would not be crazy.


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