LOS ANGELES – "Star Wars" just fell to earth.
In the first major box office test of the Hollywood high-stakes summer season, "Solo: A Star Wars Story" collected around $ 83.3 million between Friday and Sunday. a huge sum for every franchise film – unless this franchise is "Star Wars", which has always played at a stratospheric level. "Solo" also crashed overseas, where initial ticket sales were about $ 65 million.
"Solo", which cost Disney and its Lucasfilm division at least $ 400 million and marketed worldwide, will collect approximately $ 1
For comparison, "Rogue One: A Star Wars Story" earned $ 155 million in movie theaters in 2016. "Star Wars: The Last Jedi" hit $ 220 million in December.
Multiplex blocking, for starters. "Solo" came in the shadow of the Death Star – "Avengers: Infinity War" – and on the heels of "Deadpool 2" (20th Century Fox). "Deadpool 2" finished second over the weekend, taking $ 42.7 million between Friday and Sunday for a two-week domestic total of approximately $ 207.4 million. Infinity War (Disney) finished third, earning $ 16.5 million for a $ 5 million total of $ 622 million.
Weekend ticket sales totaled $ 176 million, up 23 percent over the same period last year, comScore said  "Solo" also received less than euphoric reviews and was stalked by the die-hard "star Wars' fans faced skepticism, some of which had a meltdown on creative decisions in "The Last Jedi" From a complicated generational handover – try to please older fans, while millennials and children are keen to keep the property healthy in the long run hold.
"Solo" could also have experienced franchise fatigue. "The Last Jedi" arrived just five months ago, and "Star Wars" movies have always been at least a year apart in the past.
& # 39; & # 39; Star Wars & # 39; fans have a tremendous sense of ownership that works to benefit from the movie company and to the detriment, "said Steve Sansweet, the president of Rancho Obi-Wan, a nonprofit" Star Wars "memorabilia museum, and Lucasfilm's former head of fan relations, "There is a growing sense among fans that the films are coming out a little too often."
As with the James Bond series, perhaps less is more
Disney contradicts and notes that Marvel films come out even shorter intervals – "Thor: Ragnarok" in November, "Black Panther" in February, "Infinity War" in April.
"We will be" Solo & # 39; Judging by where we end up and not where we start, "said Dave Hollis, Disney's president of theatrical distribution." The base is a bit smaller than we had hoped, but it's very respectable and there is no substantial competition for the next one few weekends. "The moviegoers gave" Solo "an A-minus mark in CinemaScore surveys.
Some Kinochirik analysts said it was unfair to expect that every" Star Wars "movie would be a juggernaut, especially Now that pent-up demand has abated: Disney bought Lucasfilm in 2012 and when he made the franchise with "The Force Awakens" in 2015 it was the first new live-action episode for a decade.
"Am For example, the Marvel Cinematic Universe will feature box office movies like "Avengers: Infinity War," but it will also feature films with returns like "Ant-Man," said Wade Holden, an analyst at S & P Global Market Intelligence. Ant-Man achieved sales of $ 57.2 million in 2015.
Lucasfilm has at least nine more "Star Wars" movies in the works. The unnamed sequel to "The Last Jedi" is scheduled for December 2019. Director Rian Johnson is working on a trilogy focused on new characters. Another expected trilogy will be conducted by David Benioff and D.B. Weiss, the duo behind "Game of Thrones".
At the same time, director James Mangold ("Logan") is making a stand-alone film about Boba Fett, the bounty hunter who made his feature film debut, in "The Empire Strikes Back" in 1980. Also an Obi-Wan Kenobi movie is in development.
Disney also invests billions to build "Star Wars" areas in Disneyland and Walt Disney World. Filmmaker Jon Favreau is working on a live action TV series "Star Wars" for Disney's scheduled streaming service. Disney Channel, which has suffered a rating downgrade, has high hopes for "Star Wars Resistance," an anime-inspired series that will air in the fall.
Despite the disappointing debut of "Solo," box office analysts predict that the summer of 2018 will generate approximately $ 4.3 billion in ticket sales, an increase of 14 percent over the previous year. The summer of 2017 was dreadful: Domestic ticket sales dropped 16 percent to $ 3.78 billion year-over-year result of a series of sputter sequels – the fifth "Transformers," the fifth "Pirates of the Caribbean." ", the eighth" alien "- and badly done reboots like" The Mummy "and" Baywatch. "
It was the slowest summer since 1995, when "Pocahontas" was a top draw. After allowing for inflation, the summer of 1995 had about $ 3.76 billion in ticket sales. Hollywood's summer spans from the first weekend in May to Labor Day, and typically accounts for 40 percent of annual ticket sales.
Jurassic World: Fallen Kingdom is expected to lead the comeback this year. "Fallen Kingdom" finds workers who run to rescue repulsive dinosaurs from an erupting volcano. (Some people in Hollywood have joked that the recent Kilauea outbreak in Hawaii was the work of Universal Marketing Director Michael Moses.) Jurassic World raised about $ 652 million in domestic cinemas in the summer of 2015.
Disney Expected By the end of the season, there are two more blockbusters, Pixar's "Incredibles 2" and Marvel's "Ant-Man and the Wasp," both of which arouse great interest. "The other major studios seem to have largely relinquished the summer to Disney," wrote Doug Creutz, a media analyst with Cowen and Company, in an April report.
For the first time in years Warner Bros. has a superhero. Free summer. (Unless you count the animated "Teen Titans Go! To the Movies.") Instead, Warner will rely on "Ocean's 8", which features the "Ocean's Eleven" Heist series with a female Wants to revive occupation. Warner has also developed a collaboration with a Chinese company in The Meg, a kasastic Monster Hai movie scheduled for the 10th of August.
"This might be smart in the short term as it avoids an expensive movie from Disney's Molochern smashed," Creutz added. "On the other hand, you can not win if you do not play."
Sony Pictures seems to have three hit sequels in its schedule ("Hotel Transylvania 3", "The Equalizer 2" and "Sicario: Soldado Day"), but there are questions about the carrying capacity of Paramount's "Mission: Impossible – Fallout" , the sixth chapter in this 22-year-old Tom Cruise franchise.
Superhero films have become comedic, traditional comedies It was harder for me to break through at the box office. This trend could last. Tag, an R-Rated-Who-Can-Deny-to-Grow-Up movie, is likely to be trampled by "Incredibles 2". Both arrive on 15 June.
Analysts have higher hopes for "Crazy Rich Asians" An effort to breathe new life into the genre of romantic comedy by targeting an underserved audience. The Warner movie has an exclusively Asian cast.