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& # 39; Spider-Man & # 39; flies up, but Marvel should slow down his role anyway



While "Spider-Man: Far From Home" is swinging to another grand opening, Disney's other marquee franchise, Marvel, might consider a similar approach and its role in "Avengers: Endgame," the pinnacle of the opera , slow down from his 10-year plan.

At first glance this may sound strange. Spider-Man has been open to broadly positive reviews and has raised a whopping $ 185 million in North America and nearly $ 600 million worldwide in its first week. This hardly seems to be the time to initiate a strategic retreat.

Nevertheless, piggybacking in the "Avengers" narrative is an advantage that darkens the analysis a bit. And the creative flaws of the film ̵

1; which are not insignificant – coupled with the challenge of sustaining a massive, interlocking "cinematic universe" suggest that the huge losses in "Endgame" have left holes in Marvel's cheerful Marching Society, which take a little time will absorb and recover.

Marvel obviously still has many arrows in his quiver, including sequels of "Black Panther", "Captain Marvel" and "Guardians of the Galaxy". Whatever the weight pulls down this summer, Marvel has managed to defy that gravity.

The company's catalog, however, shows signs of stretching, not only in terms of feeding the theater animal, but also in terms of several new, limited-edition series. "Far From Home" has its moments like "Spider-Man: Homecoming" , But even with an action that builds the emotional weight of "endgame", another mediocre villain (albeit better than the vulture) provided a hefty dose of romanticism at the Disney Channel level and too chunky a trick on which the adult companions involved, that this felt qualitatively better than a moderate aspirant.

  & # 39; Spider-Man: Far away from home & # 39;
Marvel clearly does not need this. To press the reset button, however, the studio would benefit from avoiding the irrational exuberance that contributed to "Solos"'s fate – the sense that everything that carries its logo coincides with that Equivalent of fairy dust is sprayed.

20th Century Fox, Disney / Marvel has taken control of two of Marvel's trademarks, Fantastic Four and X-Men, whose film rights were parceled out years ago. Both seem mature enough to be included in the wider Marvel Cinematic Universe. Businesses require time and care, the way it is based on strict adherence to a release plan designed to ensure that Disney continually sells consumer goods and that its shareholders are the largest consumer The happiest thing in the world was a joke bet. The studio has an enviable track record, though things like "Guardians" and "Ant-Man" are by no means secure. The final credits of "Spider-Man" also point to new directions, albeit in a cryptic way. "Godzilla: King of the Monsters" and "Dark Phoenix," the latest X-Men movie, give a cautionary note.

Disney took the right step by cooling his jets when it came to "Star Wars." As tempting as it is to move forward, a similar approach would be advisable if Marvel moves into the post-endgame phase.

Marvel has looked pretty invincible so far. However, the uncertain future map of "Spider-Man" and the simple law of averages increase the risk of sooner or later burning the wings (or webbing) if they insist on flying so close to the sun.


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