What did you think of the iPhone 11 keynote? The word in social media seems to be "meh," especially because the iPhone 11 seems to go through its Gillette razor blade period:
"What are we going to do this year, guys?"
"Put another camera in there!"
But while the iPhone is obviously going through a long phase of gradual improvement, Tim Cook and the company still have a lot of interesting things to take away.  We've seen the future of the iPad, figured out what the Apple Watch was meant for, and found that nobody in the organization or the theater seems to have a dirty mind when we were told that the new iPad is "a great typing experience Nobody! And as if that was not bad enough, no one booed when Apple tried to convince us that the Portmanteau "slofie" ̵
Here are the six most important things you may not get out of the Apple Keyno have heard.
1. The iPad is a PC. Oh yeah, it's
"We've never been so excited about the future of the iPad," said Tim Cook, revealing the latest version of what we believe is the best Apple product: the entry-level iPad. It's less than half the price of an iPhone, but certainly not half of the device.
How you compare your products with others says a lot about where your product should go. When Apple explicitly compared the newest, slightly larger iPad with the currently best-selling Windows PC in the US, the message was clear. Not least thanks to iPadOS, which, among other things, the mouse control on the iPad transmits, the iPad should be a full-fledged PC rival and not just a really big iPhone. And this little iPad also has a smart connection, so you can add one of Apple's smart keyboards for a more PC-like experience.
2. Apple knows what the Apple Watch is for now
The original Apple Watch was a bit like the original iPad: Apple had done something and had no real idea what this thing was meant for. People would end up with it. And like the iPad, after a few iterations, Apple has a much clearer idea of what the clock is and what it is not.
As the testimonials and keynote show, the Apple Watch is no longer intended to be a fully functional device such as an iPhone or iPad, a wrist-based communicator, a garage door opener, and a dog translator. Besides pinging you, when you need to be approached for things to track your vital signs, to save you from dying, to help you win races or help with medical research.
In other words, it's a kind of hyperactive, hypermodic Fitbit, and that's not a bad thing. It's also not bad for the business, given the incredible sums of money that aging baby boomers need to spend on healthcare technology.
Oh, and it's finally able to show all the time. It only lasted five generations.
3. Apple wants all your money all the time
Much of the event was devoted to services and subscriptions, as it accounts for a large part of Apple's revenue. It all adds up. Five dollars for your Apple TV subscription. Another five dollars for Apple Arcade. And of course there is your iCloud storage, as the free layer is still incredibly stingy. Oh, and then there are your subscriptions to the newsstand and your app subscriptions, which Apple is also cutting back on, and the Apple Card that will pay for them.
Apple's business model used to be that it was going to sell terrifyingly expensive hardware with huge profit margins, and that was the end of it. Now it seems to be the model to sell you frighteningly expensive hardware with huge profit margins and also sell you plenty of subscriptions and services.
4. Apple TV + is unlikely to be very good
And we do not just mean that it's junk in the UK, as Apple's television offerings are traditional and where the story is likely to repeat at least in the short term. We think the Keynote signs were not encouraging.
Yes, offering a free one-year subscription could mean that Apple simply uses its bags to offer its TV service to everyone at a very reasonable price. However, Apple TV + was already cheaper than its main competitors Disney and Netflix. If you were a truly wealthy company and really confident in the quality of your content, would not you just spend your money on ads that showed how good they were? After all, Apple gives you a free iPad for a year.
5. Apple Makes Variety Right
The tech industry can be dreadfully pale, masculine and stale, and tech presentations can be particularly horrible examples: all too often the models in their big sizes are the only women and people in color that one has sees budget ads.
So it's good to see how Apple leads the way and the conversation with a relatively different cast of speakers from the company. Was it perfect? But it was not an endless parade of white middle-aged men, and the same variety was evident in the camera demos. It depends on this stuff.
. 6 Brexit's borked tech for the British (and it's likely to get worse)
For years, we've been able to convert Apple's US prices into UK prices because they're the same: five nine nine dollars, calculated at five-nine nine GBP.
The new iPad costs $ 329, but $ 349. Confusingly, the price difference is not spread over the whole range, so the new Apple Watch, for example, is a pure dollar-pound conversion. However, it is clear that the situation may worsen as the pound continues to fall against the dollar.