A new survey has found that Google Maps is a leader in navigation apps. In fact, more than two-thirds or 67% of respondents say that they use more often than other options.
The report states that Google Maps is 6 times more popular than Waze's second most widely used navigation app. Also owned by Google, the app has an acceptance rate of only 12% among respondents. Apple Maps ranks third with an 11% acceptance rate and MapQuest comes in fourth with 8%.
The survey and report should help companies understand the importance of mobile navigation apps to attract potential customers. When you make your business available as a small business through Google Maps or another app, your customers can easily find you on their mobile devices.
The survey was conducted by The Manifest involving 511 smartphone owners with at least three different apps each day. The vast majority of respondents, or 72%, were female, with 25% to 34 years having the largest share of participants (28%). Other groups that took part in the survey were the 35- to 44-year-olds with 21%, the 45-54-year-olds with 18%, the 18- to 24-year-olds with 15%, the 55-64 years olds with 12%. and 65-year-olds with 5%.
How do users use navigation apps?
Overall, 77% of respondents said they regularly use navigation apps. And when they do that, 90% said it was for directions. (Unsurprisingly.)
Meanwhile, 36% of respondents said they use navigation apps to check before leaving the route, while 34% said they use them to navigate their way to their destination , Another 30% said that they do both.
What about Non-Driving Navigation?
The navigation apps are mainly used during driving, but are also used to obtain directions on foot, by bicycle or by public transport
The survey examined which regions The country's most commonly used navigation apps for these purposes. In the Northeast, 24% use apps for purposes other than navigating while driving. In the Midwest and West, 12% of respondents use navigation apps for these purposes and only 8% in the South.
Importance of Google Maps for Small Businesses
Like this one Survey shows, Google Maps is the most widely used navigation app in the market. This means that more customers will probably find your website or business than any other navigation app. By running your business on the platform, you are more accessible.
And there are only three steps to go to Google Maps:
- Prompt your business by visiting Google My Business and clicking "Get on Google" will appear on Google Maps to enter your business information.
- Add your business and more information here.
- Confirm your business listing.
Your business is now part of Google Maps. Even without a website, your customers can find you online.
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