Anheuser-Busch claimed on Thursday that rival MillerCoors violated the law by stealing prescriptions for Bud Light and Michelob Ultra.
The allegations, including that an Anheuser Busch employee took screenshots of secret beer recipes and smuggled them out, are in a 66-page lawsuit filed in the Wisconsin Federal Court in response to a false allegation by MillerCoors over Maissirup's allegation included in Super Bowl ads.
"We will enforce our right to uncover how high this can be in the US MillerCoors organization," Anheuser-Busch said in a statement.
MillerCoors claimed to respect the trade secrets and described A-B's claims as a distraction. "Anheuser Busch has lost three important federal decisions in this case," spokesman Adam Collins said in an email. "And now they're just trying to distract from the basic fact that they deliberately misled American consumers."
"If the ingredients are a mystery," he went on, "why did they spend millions of dollars, to tell the world what's going on. And why are the ingredients printed in huge letters on the Bud Light packaging? "
MillerCoors' Chicago suit against Anheuser-Busch was filed Thursday after the company launched a Bud Light Super Bowl commercial Miller Lite and other beers have used corn syrup MillerCoors claims that Anheuser-Busch misled consumers by implying that corn syrup remains in the end product and is not consumed in the brewing process.
In Thursday's counterclaim, Anheuser-Busch said a former employee who now works for MillerCoors has questions about put beer ingredients and methods to a current Anheuser-Busch employee.
This also implies that a former Anheuser Busch employee has exchanged confidential information from highly technical manuals In which the brewery's staff are instructed to use these ingredients combine, dr ive.
"The information. .. contains precise recipes for the brewing of Bud Light and Michelob Ultra from February 201
The counterclaim states that MillerCoors violated the ban on the Federal Trade Secrets Act and similar laws in Wisconsin and Colorado, and seeks actual and punitive damages and a judge's order that would return all proprietary information.
The submission includes edited copies of photographs of recipes for Bud Light and Michelob Ultra dated Feb. 2, a day before the broadcast of Super Bowl's AIDS, suggesting that she "retired from the AB Brewery" and then sent to an employee of Miller Coors.
The suit also contains edited texts copies of text messages with Joshua Edgar, a MillerCoors employee who had worked in the Anheuser Busch Brewery in Cartersville, Georgia.
Shortly after the Super Bowl, Edgar sent a text message to a current Anheuser Busch employee on behalf of MillerCoors management. Busch employee asking for AB ingredients and brewing processes is alleged in the lawsuit.
"I've already received a few phone calls from Corp. employees asking for bud light and we need to prepare a retaliation." The process quotes Edgar in a February 4 message.
Anheuser-Busch investigators ransacked the phone and computer that were part of Edgar's "source" at the Cartersville Brewery and displayed other texts containing confidential information.
St. Law professor at Louis University, Yvette Liebesman, who teaches intellectual property law, said that to be successful, Anheuser-Busch must demonstrate that MillerCoors AB has taken something valuable and made reasonable efforts to keep this information secret hold.
Former employees are likely to be prohibited from disclosing confidential information in their new jobs.