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A big fine, a new chairman and a great opportunity for Tesla




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  Tesla's board of directors must reconsider Elon Musk's role in the future.

Tesla's board of directors must reconsider Elon Musk's role in the future. 2018 FilmMagic

The Internet has raved about the recent agreement between Tesla CEO Elon Musk and the Securities and Exchange Commission on the charge of stock manipulation due to a tweet dated Aug. 7.

Under the Penalties, Musk and Any Business Must is paying a fine of $ 20 million, and he has to resign from his post as chairman of Tesla, which is not nothing, but ultimately the deal may provide opportunities for the company as it enters a challenging phase of expansion has always been the visionary of design and engineering, so how will his role change affect the future electric car manufacturer's product line? "Probably not," says Mike Ramsey, research director at industry analyst Gartner

However, a redesigned board could make it possible for Tesla, one of Musk's fanciest flights, the Semi ̵

1; "a total mishap and a poor use of the Capital ", in Ramsey's words. [19659007] The Tesla Semi is widely considered a waste of time and resources for the carmaker. "data-height =" 3264 "data-width =" 4928 ">

The Tesla Semi is widely considered a waste of time and resources for the carmaker. Getty

That would free up resources for Tesla Production of his next generation SUV, the tiny model Y, which will require a massive and immediate investment of capital – money that Tesla does not seem to have – if it will go on the road by spring. [19659004] "The Y is critical to the company, "says Ramsey," not just in the hottest car segment in the auto industry – a small-luxury SUV / CUV – it's a cheaper alternative to the expensive model X, like the S-3 model.

While the Model Y seems to have the most market potential, another option would be to invest more resources in the new roadster that has a niche.

"It's a guaranteed winner," says Willy Shih. a Forbes-Mita Worker and Professor of Management Practice at Harvard Business School's Technology and Operations Management Unit. "It will give the same thrust to the company, get the same media attention it has received in the release of the Model S and the Model 3, and there are many wealthy, environmentally conscious people who are ready to go for a Tesla Supercar top-notch." It will be sold out before the first vehicle rolls off the line. "

In addition, the investment in the Roadster for Tesla could be easier to swallow because the sports car is produced in small quantities in contrast to the model Y [19659011] Many industry insiders believe that the new Tesla Roadster should be pushed to the top of the field as it will most impress the competitive electric car maker. ” data-height=”2336″ data-width=”3504″>

Many industry insiders believe the new Tesla Roadster should be taken to the top The front of the pack will have the biggest impact on the competitive electric car maker. Corbis on Getty Images

While all product movement here is pure speculation, one thing is certain: the decision will affect product promotion and how Musk communicates with the masses.

"His announcement to follow certain products via Twitter could be a thing of the past," says Ramsey of Gartner. "His tweets need to be checked more carefully Lawyers admitted, most likely – ahead of time The open flow of information will come to an end, which is unlikely to be well received by his followers."

Nevertheless, the settlement is "almost like medicine for Tesla" says Ramsey. "In a sense, the government is doing something that the company can not do: holding back Elon, his actions are a threat to the company, and the board is weak, unable to circle it in. The SEC essentially made the company more profitable by providing some Introduce Controls – Provide Small Adult Surveillance. "

This latest controversy began in August when Musk shocked Wall Street and its now 22.9 million Twitter followers with an announcement that he was taking Tesla privately (he was not ) and that he got the funding (he did not). The company's share price rose, contradicting many short sellers. The SEC was not amused and filed suit on September 27.

Musk settled uncharacteristically, agreeing to pay a $ 20 million fine and resign as Tesla's chairman. He can not be re-elected to this position for three years, although he will remain as CEO. In addition, Tesla was ordered to pay an additional $ 20 million fine and must send two new independent members to the company's board of directors.

It is still to be clarified whether the Ministry of Justice will call Musk. According to a report by UBS analyst Colin Langan, the DOJ Musk is investigating. His case depends on "proving that the Musk Tweet should manipulate the stock price" and "burning the short sellers". This would lead to a harder case penalty – possibly jail time, which could be devastating for Tesla's future.

Musk has been involved in issues of manufacturing, liquidity issues and a marginally profitable flagship during his tenure, but even then investors would have liked him to have acted differently. For example, after falling asleep in the factory to achieve a somewhat unrealistic Model 3 production goal, Tesla actually hit his target. But for some, Musk's self-imposed imprisonment made him look less like a dedicated executive who did everything he could to live up to his promise than to manipulate any decision.

"Musk might think he is Steve Jobs, but he is not," says Harvard Shih. "Jobs was also a control freak, but so a CEO or CEO does not build a strong team, and Jobs knew it, hired people who were very capable and expected them to do the job Knowing how to solve Tesla's manufacturing, quality control and production problems How about using them How to use your skills How about not doing everything yourself Elon never seems to have it

Musk's Unpredictable Behavior – Apparently Smoking Marijuana During An Interview The Joe Rogan Experience for example, has also aroused investor concerns about its ability to control the company. An independent committee could take over the oversight that many legal experts and Tesla investors consider necessary and, frankly, overdue.

The problem is that Musk's vision and boldness have contributed to Tesla's rating outstripping billions in traditional, established US automakers. He has also won millions of diehard fans who are ready to support him no matter what he says or does. Who else could get half a billion dollar bridging credit from potential customers?

Tesla will likely need to raise capital in 2019 to meet its expansion targets. Technically, the company could raise money to see if Musk is part of the process or not; but it could be harder without it.

"Tesla has had easy access to capital markets in the past, largely because of Musk's perception of the public as a visionary," says Langan of UBS. "Without Musk, investors could no longer be prepared to continue financing a business that never reported a profit for the year." No money, no product.

Part of the board's challenge will therefore be to keep Musk engaged as he sits stronger directors, not just yes-men and women.

"When the & lsqb; board & rsqb; constitution changes dramatically – they add two more directors and ask Musk's brother to leave his post – then they have the chance to make a meaningful change," says Shih. Otherwise nothing can change.

If the new chairman or chairman really wants to rein in Musk, he or she must hire a chief operating officer or president who reports to the board and can not be fired by Musk.

  Tesla can learn a lot about the management of his team from the sister company SpaceX.

Tesla can learn a lot about the management of his team from the sister company SpaceX. 2018 Bauer-Griffin

"The contrast between Tesla and SpaceX should be revealing to Musk," says Shih, referring to another Musk company. "SpaceX has a great COO in Gwynne Shotwell, she keeps things on a consistent keel, so Tesla needs it."

Tesla has appointed a new chairman by 13 November. At this point, James Murdoch, the outgoing boss of 21st Century Fox and son of Rupert Murdoch, appears to be the best candidate to replace Musk in that role, according to reports by The Financial Times and others. (Musk responds with a tweet who says, "That's wrong.") Murdoch is already an independent director of Tesla and has signaled that he wants the job, according to the FT report. However, Murdoch has no manufacturing experience and has never run a company that makes cars or electric vehicles.

Ramsey sees this as a problem and says, "You need to bring people who are familiar with manufacturing, someone who is familiar with cars."

Would Alan Mullaly, former president and CEO of Ford Motor Company, take the bill? "That would be incredible, excuse my French," says Ramsey.

  James Murdoch, chief executive of 21st Century Fox, is said to have been the prime candidate to replace Musk as Tesla's chairman.

James Murdoch, chief executive of 21st Century Fox, is said to have been the leading candidate to replace Musk as Tesla's chairman 2017 Getty Images

Despite this, most industry insiders and Wall Street analysts are skeptical that [1945901] each will be able to bring about significant change, with the charismatic but impulsive Musk perhaps offering stiff resistance.

"Say, that happened to Henry Ford," says Ramsey. Henry was no longer the chairman of the company he had built with his own hands, but he was still on the board, how much influence do you think Henry Ford would have on the company as director and CEO compared to the chairman? Absolutely, the same goes for Musk. "

Shih says," Musk has packed too much of himself in the company, he's probably not ready to give up that control, and since he does not tolerate dissent very well, he probably will try to destroy anyone who has a different agenda than his. "

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  Tesla's Board of Directors Must Rewrite Elon Musk's Role

Tesla's board of directors must redone Elon Musk's role in the future Rethink. 2018 FilmMagic

The Internet has raved about the recent agreement between Tesla CEO Elon Musk and the Securities and Exchange Commission over charges of stock manipulation arising out of a tweet dated August 7th.

Under the penalty, Musk and the company each have to pay a fine of $ 20 million, and he will have to resign from his post as chairman of Tesla. That's not nothing The settlement could actually provide opportunities for the company when it enters a challenging expansion phase.

Musk has always been the visionary of design and engineering. How will his role change affect the future of the electric car? a lineup? "It probably will not," says Mike Ramsey, research director of the CIO Research Group of industry analyst Gartner.

However, a redesigned board could allow Tesla, one of Musk's fantastic flights, the Semi – "a total mishap and bad use of capital," in Ramsey's words.

  The Tesla Semi is widely considered a waste of time and resources for the carmaker.

The Tesla Semi is widely considered a waste of time and resources for the Getty

That would free resources for Tesla to increase the production of its next SUV model, the tiny Model Y. That requires a massive and immediate investment of capital – money that Tesla does not seem to have – when it's going to take off through the spring.

"The Y is critical for the company," says Ramsey. "It not only falls into the hottest car segment in the auto industry – small-luxury SUV / CUV – it's a cheaper alternative to the expensive model X, as the Model 3 is to the S."

While the Model Y seems to have the most market potential, another option would be to invest more resources in the new roadster that has a niche.

"It's a guaranteed winner," says Willy Shih, a Forbes associate and professor of management practice at Harvard Business School's Technology and Operations Management Unit. "It will give the same thrust to the company, get the same media attention it has received in the release of the Model S and the Model 3, and there are many wealthy, environmentally conscious people who are ready to go for a Tesla Supercar top-notch." It will be sold out before the first vehicle rolls off the line. "

In addition, the investment in the Roadster for Tesla could be easier to swallow because the sports car is produced in small quantities in contrast to the model Y [19659011] Many industry insiders are of the opinion that the new Tesla Roadster should be pushed to the forefront of the field, as it unfolds the biggest impact for the highly competitive electrical manufacturer. ” data-height=”2336″ data-width=”3504″/>

Many industry insiders believe the new Tesla Roadster should be taken to the top The front of the pack will have the biggest impact on the competitive electric car maker. Corbis on Getty Images

While all product movement here is pure speculation, one thing is certain: the decision will affect product promotion and how Musk communicates with the masses.

"His announcement to follow certain products via Twitter could be a thing of the past," says Ramsey of Gartner. "His tweets need to be checked more carefully Lawyers admitted, most likely – ahead of time The open flow of information will come to an end, which is unlikely to be well received by his followers."

Nevertheless, the settlement is "almost like medicine for Tesla" says Ramsey. "In a sense, the government is doing something that the company can not do: holding back Elon, his actions are a threat to the company, and the board is weak, unable to circle it in. The SEC essentially made the company more profitable by providing some Introduce Controls – Provide Small Adult Surveillance. "

This latest controversy began in August when Musk shocked Wall Street and its now 22.9 million Twitter followers with an announcement that he was taking Tesla privately (he was not ) and that he got the funding (he did not). The company's share price rose, contradicting many short sellers. The SEC was not amused and filed suit on September 27.

Musk uncharacteristically settled, agreeing to pay a $ 20 million fine and resign as chairman of Tesla. He can not be re-elected to this position for three years, although he will remain as CEO. In addition, Tesla was ordered to pay an additional $ 20 million fine and must send two new independent members to the company's board of directors.

It is still to be clarified whether the Ministry of Justice will call Musk. According to a report by UBS analyst Colin Langan, the DOJ Musk is investigating. His case depends on "proving that the Musk Tweet should manipulate the stock price" and "burning the short sellers". This would lead to a harder case penalty – possibly jail time, which could be devastating for Tesla's future.

Musk has been involved in issues of manufacturing, liquidity issues and a marginally profitable flagship during his tenure, but even then investors would have liked him to have acted differently. For example, after falling asleep in the factory to achieve a somewhat unrealistic Model 3 production goal, Tesla actually hit his target. But for some, Musk's self-imposed imprisonment made him look less like a dedicated executive who did everything he could to live up to his promise than to manipulate any decision.

"Musk might think he is Steve Jobs, but he is not," says Harvard Shih. "Jobs was also a control freak, but so a CEO or CEO does not build a strong team, and Jobs knew it, hired people who were very capable and expected them to do the job Knowing how to solve Tesla's manufacturing, quality control and production problems How about using them How to use your skills How about not doing everything yourself Elon never seems to have it

Musk's Unpredictable Behavior – Apparently Smoking Marijuana During An Interview The Joe Rogan Experience for example, has also aroused investor concerns about its ability to control the company. An independent committee could take over the oversight that many legal experts and Tesla investors consider necessary and, frankly, overdue.

The problem is that Musk's vision and boldness have contributed to Tesla's rating outstripping billions in traditional, established US automakers. He has also won millions of diehard fans who are ready to support him no matter what he says or does. Who else could get half a billion dollar bridging credit from potential customers?

Tesla will likely need to raise capital in 2019 to meet its expansion targets. Technically, the company could raise money to see if Musk is part of the process or not; but it could be harder without it.

"Tesla has had easy access to capital markets in the past, largely because of Musk's perception of the public as a visionary," says Langan of UBS. "Without Musk, investors could no longer be prepared to continue financing a business that never reported a profit for the year." No money, no product.

Part of the board's challenge will therefore be to keep Musk engaged as he sits stronger directors, not just yes-men and women.

"If the [board] constitution changes significantly – adding two more directors and asking Musk's brother to leave his post – then they have a fighting chance to make a meaningful change," says Shih. Otherwise nothing can change.

If the new chairman or chairman really wants to rein in Musk, he or she must hire a chief operating officer or president who reports to the board and can not be fired by Musk.

  Tesla learns a lot about running his team from sister company SpaceX.

Tesla can learn a lot about leading his team from sister company SpaceX. 2018 Bauer-Griffin

"The contrast between Tesla and SpaceX should be revealing to Musk," says Shih, referring to another Musk company. "SpaceX has a great COO in Gwynne Shotwell, she keeps things on a consistent keel, so Tesla needs it."

Tesla has appointed a new chairman by 13 November. At this point, James Murdoch, the outgoing boss of 21st Century Fox and son of Rupert Murdoch, appears to be the best candidate to replace Musk in that role, according to reports by The Financial Times and others. (Musk responds with a tweet who says, "That's wrong.") Murdoch is already an independent director of Tesla and has signaled that he wants the job, according to the FT report. However, Murdoch has no manufacturing experience and has never run a company that makes cars or electric vehicles.

Ramsey sees this as a problem and says, "You need to bring people who are familiar with manufacturing, someone who is familiar with cars."

Would Alan Mullaly, former president and CEO of Ford Motor Company, take the bill? "That would be incredible, excuse my French," says Ramsey.

  James Murdoch, chief executive of 21st Century Fox, is said to have been the leading candidate to replace Musk as chairman of Tesla.

James Murdoch, chief executive of 21st Century Fox, is said to have been the leading candidate to replace Musk as Tesla's chairman 2017 Getty Images

Yet, most industry insiders and Wall Street analysts are skeptical that every will be able to bring about significant change, with the charismatic but impulsive Musk perhaps offering stiff resistance.

"Say, that happened to Henry Ford," says Ramsey. Henry was no longer the chairman of the company he had built with his own hands, but he was still on the board, how much influence do you think Henry Ford would have on the company as director and CEO compared to the chairman? Absolutely, the same goes for Musk. "

Shih says," Musk has packed too much of himself in the company, he's probably not ready to give up that control, and since he does not tolerate dissent very well, he probably will try to destroy anyone who comes with an agenda other than his. "


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