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Home / Business / A bridesmaid was released and asked JetBlue for help on Twitter. The airline's response was perfect

A bridesmaid was released and asked JetBlue for help on Twitter. The airline's response was perfect



You can not do that stuff. A woman named Courtney Duffy was ready to fly across the country as a bridesmaid in her friend's wedding. Duffy earned an MBA from Dartmouth before moving on to a Master in Public Administration (MPA) at Harvard, so it's safe to say she's very busy with schoolwork. In this case, she booked a flight with JetBlue, who would take her to her destination in time to attend the wedding ceremony, and then fly back on Sunday evening, probably in time for summer classes or a summer job on Monday. None of this was good enough for Alex, who sent her a lengthy and regretful e-mail stating that she really wanted Duffy for a bridesmaid excursion and all weekend and did not want to fly home before Monday. The shorter journey "simply will not work with duties as a party member." And so Alex wrote that she had to ask Duffy to give up her duties as bridesmaid. "This is one of the hardest things I've ever had to ask anyone," she wrote. But a few sentences later, she also asked Duffy to send her the jumpsuit to be worn by a replacement bridesmaid.

Revenge is sweet and cutest on social media, so Duffy posted a screenshot of the entire email to Twitter as part of a request to @JetBlue.

The whole situation was in line with the Twitterverse Duffy's Tweet Retweeted more than a thousand times, many responded that they had had similar experiences as being bridesmaids, and most suggested Duffy burn the jumpsuit (or go swimming in the sea and send in then ), forgetting the friendship and being fortunate not to attend a wedding where a jumpsuit was required.

Four hours later, the airline responded that JetBlue actually has Duffy's fare and then went one step further:

Sensible people can not agree on whether Alex was justified in dismissing Duffy as bridesmaid. On the one hand, traditional bridesmaid duties extend over weeks or months before the wedding, and include planning and attending a bridal shower, and possibly a bridesmaid excursion. On the other hand, if you invite someone from thousands of miles, and you have expectations that go beyond the wedding itself, you should discuss this in advance. If Alex had done that, Duffy could have decided to either plan a longer trip or reject the role of bridesmaid.

Whatever her reasoning was, if Alex Duffy had to ask for her resignation, it should have been by phone or video chat. no e-mail or sms. Not only would that have been a better way to sustain the relationship – assuming she cares about what her email keeps telling her to do – it would have spared her a lot of social media pettiness.

But. As Duffy himself notes in a follow-up tweet, weddings tend to produce the worst in people. JetBlue is able to see the big picture – in six months or a year, they could both laugh and enjoy a girls weekend together. Or maybe not, and Duffy will complete her gift flight with another friend. Anyway, it's a win for JetBlue. The airline has not only done something nice for someone who was upset, she also saw the opportunity to get a lot of publicity for the relatively small investment of a few free tickets. More importantly, it was quick before the Twitter users, known for their shifting attention, had moved elsewhere.


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