It is noteworthy that Elle aggressively reinforced her political coverage last year and regularly tweets on political issues. The magazine recently highlighted 10 women who could write history in November. Reporting on the Midterms was extensive, and the Outlet has written several guides on how to engage politically this season. "Women currently account for 20 percent of the congress, and that will not magically rise to 50 percent in a year, but by choosing and choosing more women to serve, we're getting a lot closer to gender parity," a recent article said Voter turnout. ( Elle has not responded to a request for comment.)
The idea behind the tweet itself is not new. People have tried to give heavy news to readers by first seducing them with clickable titles. In 201
The format of Elle & # 39; s Tweet itself is also based on a meme that has been rapidly expanding over the past week. It started last weekend when the educator Tim Cigelske inspired by an earlier tweet of the civil rights activist Ashlee Marie Preston the Clickbaity phrase "Wow, I can not believe that why have Ariana Grande and Pete Davidson separately, "with a link to Vote.org.
Cigelske's tweet reached 45,000 retweets and was shared by Ashton Kutcher, Colin Hanks and James Corden. The meme spread quickly thereafter and quickly became a trope.
Yet, many people who see news on social media blindly share it without first reading the article's content. This behavior is so prevalent that it was even parodied by NPR in an April Fools Day stunt in 2014. And in the minutes after Elle's s tweet went live, at least two people in my own Twitter feed saved the seemingly breaking news seriously.
Welp … it's official … Kim Kardashian finally decided to divorce Kanye West … https://t.co/C2p25mxWJO
– Ashlee Marie Preston (@AshleeMPreston) October 12, 2018
Choosing to use Kim and Kanye as scapegoats for this stunt may feel ( though many others before Elle ) the duo for this same meme ), considering how politically charged the couple's relationship has become. Kanye is an outspoken supporter of Trump and met with the president just this month. Kim said that she had supported Clinton during the 2016 elections and there were repeated unsubstantiated speculations that politics had caused a split in their marriage. Why can not Elle and others just tweet "Look, what makes this adorable puppy"? A colleague of mine suggested.
Wow, I can not believe that's why Ariana Grande and Pete Davidson split up https://t.co/WQrbEBV6uD pic.twitter.com/Dc8b9azhua
– Tim (@cigelske) October 14, 2018
Regardless, the meme seems to have resulted in at least some people signing up for election or updating their information. "Ty, I did not update my address. It was screwed." A user tweeted in response to Cigelske. In a medium in which he thought about his viral moment, Cigelske called his tweet: "Comment on our star-obsessed culture, Clickbait forever."