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A new Nokia PureView phone may be in sight



PureView branding was first used in Nokia 808 PureView and then in Windows PHone models like the Lumia 1020. The latter packed a 41-megapixel camera and was the pinnacle of Nokia's camera-centered phones. Unfortunately, Nokia was soon swallowed by Microsoft and the brand disappeared, and Windows Phone is now virtually no longer active.

HMD will now have a change to revive PureView, hopefully by developing smartphones with mind-blowing cameras. It looks promising, as HMD has recently revived its Zeiss partnership and promised to work with the German optics company on "standard-definition imaging capabilities" for future smartphones. With PureView, Nokia and Zeiss there's going to be a big marketing leg-up, but every new smartphone that grabs those brands will have a lot to offer.


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