PureView branding was first used in Nokia 808 PureView and then in Windows PHone models like the Lumia 1020. The latter packed a 41-megapixel camera and was the pinnacle of Nokia's camera-centered phones. Unfortunately, Nokia was soon swallowed by Microsoft and the brand disappeared, and Windows Phone is now virtually no longer active.
HMD will now have a change to revive PureView, hopefully by developing smartphones with mind-blowing cameras. It looks promising, as HMD has recently revived its Zeiss partnership and promised to work with the German optics company on "standard-definition imaging capabilities" for future smartphones. With PureView, Nokia and Zeiss there's going to be a big marketing leg-up, but every new smartphone that grabs those brands will have a lot to offer.
What interests me about this video [https://t.co/eSzd0XHvrt] is that it shows 4 smartphones, but Nokia sells only 3 (no w dual lens). pic.twitter.com/RKStSoSgM5
̵1; Evan Blass (@evleaks) May 16, 2017