Apple is expected to enter into a timely agreement with HBO, Showtime, and Starz at its March 25 event, which will be the debut of the company's anticipated subscription video service. The search for content partners proves to be extremely critical, according to Mark Gurman by Bloomberg since the vast majority of television programs and films of the new service will be third party launch.
Apple has invested money in the original program and has signed contracts with many big names – many of them will attend the event at the Steve Jobs Theater ̵
The three premium networks are still negotiating with Apple about things like user experience and marketing, but a deal with at least some of them could be completed by Friday. It has already been reported that both Netflix and Hulu have nothing to do with Apple's service. Hulu currently allows the content to be listed in the Apple TV app. However, this seems to be so far that the company wants to record its relationship with Apple. Meanwhile, Netflix has become so tired of Apple's subscription terms that customers can no longer sign in directly through their iOS app.
Bloomberg again suggests that the service will be available in the Apple TV app for iOS and Apple TV. After all the rumors of the past few months, I'm still a bit confused about what you can actually play in Apple's service. Bloomberg gives the impression that Apple is signing content partnerships for all-in-one Netflix-style streaming. However, there are also indications that Apple intends to sell subscriptions to some of the affiliate video apps on the TV app. Will users still be thrown to third-party apps for some content? What will the Apple TV App look like after launching this service for non-subscribers?
On March 25, there's a lot to do for Apple – and it does not even include the subscription service for magazines, which it allegedly also features event. According to Bloomberg the video and magazine subscription services are offered separately. However, Apple could try to sell consumers by bundling it with special discounts. The magazine service will be part of the Apple News App.