When Nintendo unveiled the Switch Lite to the world in July, it was obvious that the new system was aimed at a different and probably much younger market. This was reflected in the price of the device, which according to Takashi Mochizuki of the Wall Street Journal during the development phase was a constant problem for Nintendo.
Mochizuki said Nintendo is very anxious to conquer the "low-end" market by pricing the system under $ 199.99 / £ 199.99. Suppliers allegedly said that the Japanese company even tried to "aggressively" lower the cost of the system before it was released, and one executive claimed that it "spent months" battling Nintendo for pricing a key component.
The success of the low-priced 3DS / 2DS line among younger viewers makes it clear why Nintendo wants to cut costs for the Switch Lite that much. The new unit and new software ̵
The WSJ also mentioned that Murata Manufacturing Co. is a new lithium-ion battery for Nintendo. Nintendo hopes, through this company's competition with TDK Corp. (Nintendo's existing supplier) to cut battery costs.
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