The inaugural keynote address for Adobe Max, the company's largest annual creativity conference, featured 15,000 designers and creatives on stage who welcomed Photoshop on the iPad. The long-awaited app was tested since last year's conference, and the air at the Los Angeles Convention Center was filled with excitement as attendees finally tried it out between workshops and panels moderated by inspirational speakers. Online was another story as negative reviews came on Twitter and YouTube, which confirmed early reports that the app lacked key features and they felt unfinished.
The first search results for Photoshop appeared on YouTube The iPad populates videos that describe the app as "disappointing" and "bad for colorists". With the title "RANT: Photoshop for iPAD SUCKS" you get straight to the point. The same goes for Twitter. Artists are wondering why the app lacks features that competitors such as Procreate and the Affinity Suite already offer for the iPad and for a one-time fee, no less.
The indignation seems to be due to the fact that users felt misled by Adobe marketing the app as a "real Photoshop". Many think the app would reflect the desktop experience. For Adobe, Photoshop for iPad is "real": it uses the same code base as the desktop app, and files are synced between the two, so users can continue to work across devices. However, Photoshop for the iPad is a long way from "full Photoshop," which means every tool and feature is available on the iPad. At the moment there are only the basics.
Scott Belsky, Adobe's chief product officer, has confirmed in recent weeks that the company has not done enough in its news to emphasize that doing Photoshop for iPad would not be the whole deal, especially on the first day. One day after the app was released, Belsky tweeted about the bad reviews, posted a screenshot of Photoshop's 2.3-star rating on the App Store (along with a sad-looking memoji), calling the answers "painful."
To make everyone happy, you will either never ship or make anyone happy. Such services require customer feedback that really exceeds expectations. You have to ship and bring other passionate travelers on board.
– Scott Belsky (@scottbelsky) November 7, 2019
Belsky said that the first version of Photoshop on the iPad was a product with minimal viability, a first iteration with the most basic set of features. He emphasized that Adobe is focused on supporting cloud PSD so that users on the iPad and desktop can work on the same file and rethink their workflows and user interface. Adobe also gave priority to compositing workflows, but in this way, the first version of Photoshop eventually alienated other users, mostly digital artists. In a response to a Twitter user complaint about the app's lack of support for illustration workflows, Belsky instructed them to try Adobe Fresco instead.
The shortcomings of the app are also all the more obvious, the greater the number of cases is competition, which has emerged during its long development. Last year, Procreate – a $ 10 digital illustration app – added animation features (not available in Photoshop for iPad) and text tools, and then announced that the next update would bring PSD brush compatibility. Meanwhile, Serif has quickly made a name for itself as a low-priced Photoshop and Illustrator alternative with the Apps Affinity Photo and Designer, both of which cost $ 20. "Obviously, Adobe has the vast majority of the creative professionals market, so it's only a good thing for us to promote such workflows and confirm what we did with Affinity," said Ashley Hewson, CEO of Serif it was at the time when Photoshop was announced for the iPad.
Jenny Lyell, Product Manager of Photoshop, told The Verge that the development of some features took longer and explained the difficulties in working with the desktop and the common codebase of the iPad. "Ultimately, we do not want you to create anything [on the iPad] and it will be reissued, which is one of our architectural principles," Lyell said, adding that for example, tools like liquify, a plug-in on the desktop, are on the iPad
In the coming weeks, the first users can look forward to more as Adobe plans to update Photoshop for the iPad at a much more aggressive pace. "At least we're checking for monthly updates "Lyell says, in the Adobe blog announcing the app, Photoshop manager Pam Clark emphasizes again and again that" this is only the beginning, "and asks users to provide feedback on the features
On the stage of Adobe Max, Photoshop engineer Emily Bogue showed a beta version of the app that included an AI-powered Object Select tool that would be included in a future update this part of the demonstration that most caught the audience's attention as she quickly masked tricky spots like hair with the push of a button. The tool will eventually find its way to the iPad version, where users will hopefully get more of the features they wanted at this point. However, the success of Photoshop on the iPad depends on whether these users are willing to wait for the alternatives to give them what they want now.