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Home / Entertainment / After nearly 4 years, Lenny's letter closes – Adweek

After nearly 4 years, Lenny's letter closes – Adweek



Almost four years after the start of Lenny Letter, former employees Lena Dunham and Jenni Konner bid farewell to the brand.

There was no concrete reason why the brand was mainly circling a biweekly newsletter in a post signed by Dunham, Konner and Molly Elizalde, editorial and creative director.

Her announcement came a day after the New York Post first reported that it would close.

"While there is no one reason for our closure, this change enables growth and a change in perspectives – ours and yours," they wrote. "But can we do a favor please push the voices that need a platform, the untold stories that deserve to be heard, the variety that the publishing industry appreciates, but has never mastered." [1

9659002] Instead, the three focused on the creative, which contributed to the newsletter and the fans who continued to read and shared.

Konner and Dunham split as manufacturing partners during the summer and pursued their own individual development deals at HBO. At that time, they said in a joint statement that their "interests" would pull them in "different directions." Their last joint project, Camping, was released on HBO earlier this month.

Lenny Letter, who was launched in 2015, made a splash with pieces of contributors, from Michelle Obama to Jennifer Lawrence, who wrote about the theme of insolvency in Hollywood

Dunham also interviews Hillary Clinton during the 2016 Presidential Election.

Within months, Lenny Letter landed a deal with Hearst ready to monetize and distribute. In less than six months, the newsletter reportedly grew to 400,000 subscribers.

Lenny Letter continued to expand to e-commerce and a variety show.

But the brand moved in February to Condé Nast, who took over the brand's product and ad sales. A spokesman for Condé Nast declined to comment.

Lenny Letter, however, makes it difficult for readers to say goodbye. Currently, a pop-up ad greets you to subscribe to the letter, those who want to read the announcement.


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