Airbnb has signed a deal with a major RXR Realty, a New York real estate developer, who has created a "new category of urban lodging" in commercial real estate such as a tower on Rockefeller Plaza, told CNBC on Sunday.
In what CNBC called "Airbnbs biggest step in the traditional hotel," the company will 10 upper floors of 75 Rockefeller Plaza (unfortunately [nein] 30 Rock ) in apartment-style apartments with facilities such as Convert living room and kitchens. Other businesses are also being investigated with RXR, including a development project in which the latter company is operating near the Brooklyn Navy Yard. This is the first time that Airbnb has worked in hotel-style units, CNBC wrote:
In a press release, the two companies say they will work together on design and services. RXR will be responsible for site execution and management while the Airbnb platform will be used for space marketing and booking. A third operator will manage the daily operations.
The press release states that the RXR / Airbnb project will comply with trade union and operating regulations, including the provisions of the New York Hotel Trades Council.
No Details It is very important to book one of these rentals but you can be sure that you will most likely not be able to afford it.
According to the Wall Street Journal, the project appears to be a partial shift elsewhere. Other sources of revenue for Airbnb's short-term rental business – the service that fueled its explosive growth – are under heavy pressure from local governments accusing it of sprawling black markets to allow illegal hotels to violate local housing laws and raise rents remove residential units from the market to supply tourists and other visitors. In New York, it is illegal to rent apartments for less than 30 days without a listed home in most buildings, and city regulators are becoming increasingly aggressive against some of the biggest suspected offenders. The city also litigated Airbnb for handing over "user and listing data on approximately 20,000 housing offers" per HousingWire.
Airbnb is soon preparing for a first public offer to show pressure to diversify its business:
Faced with such reactions in numerous cities, Airbnb has begun to change its strategy and seeks to strengthen its position in the market Planning and operation of short-term rental apartments to participate. A company from Airbnb and real estate developer Niido has opened an Airbnb brand neighborhood in Kissimmee, Florida, and one in Nashville. Niido said there are many others.
This is part of the company's broader efforts to diversify its business as it prepares for an initial public offering of shares expected next year.
In March 2019, Airbnb also announced plans to expand HotelTonight's hotel booking service, which was generally seen as a step toward better rivaling full-service booking companies.
[CNBC/Wall Street Journal]