For a new ranking of the world's most valuable brands, two Chinese companies are among the top ten for the first time: Tencent, which came in the top 10 last year, and now also Alibaba.
Alibaba (Baba) is China's answer to Amazon, which offers services ranging from e-commerce to cloud computing. After a colossal increase in value of 92% last year, it climbs into the top 10. Tencent (tcehy) is an important player in the areas of apps, messaging and online gaming. Both have a large share of payment services.
The ranking in question is the "Brandz Top 100", which is produced annually by the advertising and PR giant WPP and its market research institute Kantar. Most of this year's Top 1
What's more, while the full List of just 100 companies A Chinese company was already added in 2006 – China Mobile – it now has 14. The top 10 of companies have gained 47% in value over the last year, a rate that is more Twice as High as the Big US Brands
The brands with the most dramatic year-over-year increase in value are again led by a Chinese company – the e-commerce company JD.com (jd), which also provides financial services. and which comes in 59th place after a 94% jump. Then came Alibaba, followed by the Chinese brandy Moutai, which increased its value by 89%.
"Attitudes are changing, especially among younger consumers who fall in love with Chinese brands," BrandZ boss Doreen Wang told CNN. "While market penetration in the US is still in the lead for both brands, they are being adopted by other regions."