But the company finally posted a record in 2018, which satisfied the market. Over 278.8 billion yuan ($ 41.6 billion) was spent last year on product development, sales and marketing, general administration, and cost of sales. This represents an increase of 86.2 percent in the renminbi compared to 2017, when the company emitted 149.7 billion yuan.
"Ali appears to be more disciplined in spending on business spending, even though top management has suggested that they should not withdraw from investing in these strategic businesses," Nomura said in a research note published Thursday, "New Retail "- a term that describes how he can integrate all his services, from payment through logistics to in-store business, to create a shopping ecosystem.
"It's about how to integrate online and offline to transform into a whole digitalized commercial world," said Alibaba CEO Daniel Zhang in an interview with CNBC last year.