The 64-year-old grandmother who helped Kim Kardashian West out of jail is now the face of the launch campaign for Kim's SKIMS Solutionwear.
Alice Marie Johnson makes her debut in front of the camera and takes a look at Kim's new product … and the theme is freedom. Alice talks about her experiences in prison and about how Kim went to war to get her out – she calls NPP her "war angel".
Johnson says Kim's product is a metaphor for freedom. Saving and picking up items she's never worn, thanks to SKIMS.
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Alice was sentenced to life imprisonment without parole in 1997 for money laundering and drug conspiracy … her first offense. Kim made headlines following a meeting with President Trump who then campaigned for her cause and Alice was released shortly thereafter .
The two developed a serious friendship. and Alice has since praised Kim's efforts ever since. This is a big moment for Kim … she has found a way to merge her beauty brand with her social activism.
Alice's testimonial will launch the SKIMS campaign, and we learn that Kim's sisters Khloe Kourtney Kendall and Kylie also have for the Brand photographed.
Looks like they picked a winner. SKIMS starts on 10th September.