Apple apparently tries to steal a page from Amazon's Playbook.
The iPhone maker is tinkering with the idea of a single subscription offering that would combine its music service, original TV shows and magazine offerings, The Information reported Wednesday. The idea is similar to Amazon's Prime Service, which provides subscribers with access to music, movies, and TV shows, as well as a two-day shipment of merchandise purchased from the merchant.
Apple's idea of setting itself apart from the competition would focus on several entertainment sectors rather than just video or music, and its lack of an Amazon mail order service ̵
It could also go a long way towards entrenching consumers in Apple's product family. No other company has been so successful in getting consumers to buy not just a single product, but a family of connected devices like iPhones, iPads, Apple TVs, and Macs at home. As consumers shop into the Apple ecosystem of devices, apps, and other services, it's more difficult to switch to a competitor such as Android or Windows.
Apple's first step to bid, the information said, will be the launch of a next-year digital news subscription that will combine the Apple News App with the digital newsagent Texture acquired in March, which provides unrestricted access different magazines for a single fee.
The next step, sources told the information, is to combine the digital news subscription offer with its homegrown video content and Apple Music Subscription service, which now has about 40 million subscribers paying since the launch of the service three years ago this week ,
Apple is a relative newcomer to the subscription model. It resisted the subscriber streaming music model for years as its iTunes music app dominated the sale of digitally downloaded music. But while streaming music became the most important way to hear and pay for music today, Apple changed course.
Meanwhile, Amazon has taken advantage of bundled offers. Amazon CEO Jeff Bezos announced in April that Prime has over 100 million paying members worldwide, each with $ 119 a year for benefits such as Amazon Prime video streaming service, multi-day delivery, the Prime Now program and the Prime Day Pays
Apple did not respond immediately to a request for a comment.
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