Stephen Lam | Reuters
Google CEO Sundar Pichai speaks during the annual Google I / O Developer Conference in Mountain View, California, May 8, 2018.
Google's parent company Alphabet has just announced its earnings in the second quarter Results.
As usual, Google's advertising business accounted for most of its revenue, reaching $ 28 billion in the second quarter. In the meantime, "other revenues", including cloud businesses and hardware sales, totaled $ 4.4 billion.
Alphabet also makes the revenue and losses for its "Other Bets" such as the health company Verily, the Internet service provider Fiber and self-driving automaker Waymo. Other Bets reported second quarter revenue of $ 145 million with operating losses of $ 732 million.
Google's data acquisition costs, including the money paid to phone manufacturers like Apple for using their services, such as search, came to $ 6.4 billion or 23 percent of their advertising revenue. That's less than 24 percent in the last quarter and agrees with Alphabet CFO Ruth Porat's forecast last quarter that the TAC would slow down from the second quarter.
Investments rose to $ 5.5 billion – almost twice as much as last year's billions
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