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Alphabets Sergey Brin says that the company needs to take on more responsibility

SAN FRANCISCO (Reuters) – Alphabet Inc ( GOOGL.O ) President Sergey Brin said on Friday that technology companies need to take greater responsibility for the social impact of their work, his first comments after a year of increased global awareness about the misuse of digital services.

Sergey Brin, Google co-founder and founder of Bayshore Global Management, attends the annual meeting of the World Economic Forum (WEF) in Davos, Switzerland, on January 19, 2017. REUTERS / Ruben Sprich

Brin transmitted the message through the annual shareholder of Alphabet Brief, which he signed for the first time since 2014, replacing Chief Executive Larry Page.

"We are in a time of great inspiration and opportunity, but with this opportunity comes the need for tremendous consideration and responsibility, as technology is deeply and irrevocably embedded in our societies," Brin wrote after citing Charles Dickens novel. A story of two cities "about the" best times "and" the worst times ".

Alphabet's most important unit, Google, has become a top destination for government agencies, government agencies, and critics in advertising and the media in Silicon Valley. She has found global control over her dominance in online search advertising, her policies on user privacy, and her role in disseminating political misinformation on the Internet.

Brin did not address these issues and did not specify any actions the company would take to recognize new responsibilities.

But Brin focused on artificial intelligence, computer systems that can learn without humans coding them hard. Artificial intelligence enables self-driving cars and software that can detect disease.

Brin said Alphabet would proceed with "serious consideration and investigation" of societal consequences such as job elimination and bias as the company expands the use of artificial intelligence.

"Although I'm optimistic that technology can play a role in the world's biggest problems, we are on a path that we must master with great responsibility, diligence and humility," he said. [Alphabet] announced details on Friday's annual general meeting scheduled for June 6

. The company recommended that shareholders reject any of the seven investor proposals that require more information about gender pay gaps and environmental policies, content moderation and other issues.

Reporting by Paresh Dave; Arrangement by Cynthia Osterman

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