Amazon (AMZN) is currently developing Alexa-enabled earbuds that would rival Apple's AirPods and hit the market as soon as the second half of 201
"It's a bad idea for you," Munster tells Yahoo Finance.
According to Munster, Amazon faces several hurdles bringing its own wireless earbuds to market, including overcoming its own spotty track record in hardware. While the Kindle has been released in 2007, Amazon's foray into smartphones and tablets has been far less successful. The company's Fire Phone, an uninspiring device released in 2014 that ran a version of the Android operating system, causing a huge flop.
The Fire Phone's failure was just as much to do with its uninspiring industrial design as much as the operating system itself: a heavily-customized version of Android heavily skewed towards shopping on Amazon.com.
The other hurdle Amazon's AirPods rival faces? Smartphone integration. Because Apple (AAPL) has developed AirPods, including Bluetooth syncing – a great reason why AirPods have since debuted in December 2016.
Amazon, however, is not fortunate.
"Anything that orbits around the phone is where the problem is most acute, and I think it comes down to owning that mobile OS, "Munster adds.
Indeed, creating a somewhat comparable experience for Amazon's earbuds with Alexa would be tricky and require smartphone users to download Alexa's app to fully access the smart assistant's features – something AirPods owners do not have to do on their iPhones. (AirPods so work with Android devices, but the connectivity is not as seamless, and Android owners do not get access to some features like Siri.)
"I think it's unlikely that people are going to want to do that: manage or have a separate app to run your headphones, "Munster contends. "Basically, there's friction there because they [Amazon] do not own the phones.
For a great deal of its wireless earbuds, Munster contends the company must accomplish three things: Apple, which sells its Airpods for between $ 159 and $ 199.
Then, perhaps, Amazon may have a shot at competing on Apple's turf.
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