Amazon brings you books, food and home security systems.
What about news?
Maybe Amazon is trying to answer that question. It has commissioned a survey that asks customers about their messaging habits – especially the way they watch TV news.
Amazon recently commissioned research firm Qualtrics to ask Amazon users how they "hear the news". A helpful reader sent us screenshots of the survey; we will publish a selection below.
No comment from Amazon PR. But it's worth noting that some of the questions have to do with the fact that customers use the company's Fire TV video hardware, so it's possible that it's related to the people who work in that group. Plus: Like any video sharing platform, Fire TV already supports many news apps. One last note: Amazon spent time trying to set up a pay-TV service and then backed away from the idea.
And the required caveat: Amazon, asking customers for something, is not the same as Amazon. It is reasonable to assume that Amazon conducts many surveys on many products and services, and in most cases, they lead to … not so much.
Still! Are not you glad that you can take a look into Amazon's head and find out more about what they are interested in? Me too.
First, Amazon wanted to make sure that respondents did not work for one of their big competitors. Notice who's on that special list ̵
Amazon also wanted to make sure that Blogger or "News-Caster" did not keep up (19659010) About the program: Amazon wanted to know how many times users saw the news. This is "watch " not "reading" or "listening ."
Another message – Watch question:
What kind of news – local, national or international – are you interested?
Let's break it down a bit:
And now a question about "news sources": Keep in mind that these TV networks merge with newspapers with social media sites (just like everyone else).
Here are a few more hints that the person who paid for this survey is thinking about how to think about Fire TV:
And another thing: another question about the way how you think about news in a way that you probably do not have (may not?) think about news.