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Home / Entertainment / Amazon grabs Taylor Swift as headliner of his Prime Day 2019 concert – TechCrunch

Amazon grabs Taylor Swift as headliner of his Prime Day 2019 concert – TechCrunch



Amazon is on the rise of this year's Prime Day. In addition to extending the popular selling event to two days instead of just one, the retailer also plans to host a Prime Day concert under the heading of Taylor Swift, which is offered exclusively to Prime members. The concerts will be broadcast on Prime Video worldwide on July 10, 2019 at 9:00 pm (CET). However, you must be a paying subscriber to see them. Other artists, including Dua Lipa, SZA and Becky G., will also attend the concert.

The concert serves several purposes that are not just about raising awareness of Prime Day or another reward for Prime members. It's also a marketing tool for Amazon Music, which Amazon is offering today for 99 cents in the first four months. Prime members gain access to 2 million songs through Prime Music, but can upgrade to Amazon Music Unlimited for an ad-free upgrade to access 50 million songs.

In addition, Amazon plans to use the airtime of the concert to promote the upcoming Amazon original series. including Carnival Row with Orlando Bloom and Cara Delevingne; Modern Love based on the eponymous NYT column; the Emmy winner The wonderful Mrs. Maisel; Tom Clancy's Jack Ryan; Superhero drama The Boys New animated series Undone and more

also. By pre-arranging the event, Amazon encourages potential new Prime members to sign up early for the Prime Subscription worth $ 1

19 per year instead of bombarding the Amazon website with log-ins on Prime Day to gain access to the Prime to receive exclusive offers.

Although the website of Amazon is used to dealing with heavy loads, Prime Day was not without problems at times. For example, Amazon went down last year at the start of Prime Day – the Prime Day landing page was broken, there were a lot of error pages, and the checkout did not work.

Amazon says the concert will be broadcast live on Prime Video in over an hour for 200 countries and will be available on demand for a limited time the next day.

Subscribers can watch the Prime Video concert on every platform and ask Alexa to play "The Prime Day Concert" or "The Prime Day Concert". show me the Prime Day Concert "on their Fire TV or Echo Show devices.

This is not the first time Amazon is hosting a Prime Day concert. Last year, Ariana Grande initiated a similar event.

"We can not wait to celebrate Prime Day with an extraordinary night of memorable performances for members around the world," said Steve Boom, VP of Amazon Music, in a statement. "Prime Day offers members the best in entertainment and shopping. To celebrate, we've put together a variety of genres with artists' performances that our customers love. We look forward to celebrating Prime Day with this unparalleled, unique event, "he added.


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