Amazon has always been aware of how many users the Prime Service has. So far, that's it.
In a letter to shareholders on Wednesday, Amazon boss Jeff Bezos said Prime now has more than 100 million members worldwide 13 years after launching the service.
Benefits vary worldwide For example, in the United States, Prime costs $ 99 per year and gives members free access to a library of online movies, TV shows, originals and music, and a small number of Kindle books. A number of quick and free delivery options for placing orders on its website are also a big part of the package.
Bezos was keen to praise the service and told shareholders: "In 2017, Amazon shipped more than five billion products with Prime worldwide and more new members joined Prime than in any previous year ̵
Obviously a fan of big numbers, the CEO pointed out that members in the US now receive unlimited free two-day shipping on more than 100 million different items.
When it started in 2005, Amazon Prime was a fairly basic offer, but since then, especially with its delivery operation, it has been expanded to make deliveries much faster, and at some locations the delivery knock on the door has dropped off Seconds Hitting the Buy Button, Tapping. Well, within an hour.
Bezos pointed out that the latest Prime Day – the company's highly acclaimed online shopping festival – was the largest global shopping event ever. "
Amazon has optimized its prime membership options over the years to attract more customers, and in 2016, for example, it started offering $ 11 a month (now $ 13) in addition to its $ 99 offer per year. Although more expensive, reports suggest that it has proved popular, with around a quarter of Prime members now opting for a monthly payment.
Josh Lowitz, partner and co-founder of research firm Consumer Intelligence Research Partners Last year, "We think the monthly membership option will provide the later Prime Adopters, with a smaller, possibly temporary commitment, which ultimately results in a long-term commitment."
He added, "With smaller dollars, one-month Decisions, the new plan helps with the retention rates, which for a member who renews after the first year, an average of 85 p rozent.
If you're new to Prime and wondering what this is about, check out Digital's handy guide to find out exactly what you're getting for your money.
other hand, if you read this and think, "I pay for Prime, but actually I never use it … how do I cancel?" Then this page will lead you rough the process.