One of the many benefits of shopping on Amazon is its relatively mild return policy. If you are not satisfied with a purchased item, you can usually return it without much effort. But what you may not know is that if you're too eloquent when it comes to returns, you can end up with a life-long ban without any warning.
The Wall Street Journal reports that several Amazon customers have received emails informing them that their accounts have been closed due to an abundance of returns. In many cases, customers could eventually recover their accounts, but this is a surprisingly extreme move for a company known for its great customer service. Imagine you were suddenly shut out of all Amazon services just because you returned a pair of headphones.
"We want everyone to be able to use Amazon, but there are rarely any cases where someone abuses our service for an extended period of time." Amazon told WSJ . "We never take these decisions lightly, but with more than 300 million customers around the world, we take action to protect the experience for all our customers."
After reading some of the stories of the affected customers in the play, it's mostly less about the fact that Amazon prohibits accounts, but rather that the bans often come without warning. While Amazon occasionally sends out email notification of return activities, not all of them receive it first.
Former Amazon executives say the WSJ accounts for "conducts including excessive returns, sending back bad items, or violating other rules, such as compensation for authoring reviews." In most cases, algorithms will expose the problematic account, whereupon the Amazon employee decides whether something needs to be done against the customer in question. 1