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Amazon Prime: A historical timeline



  We delivered an Amazon package to our suitcase

Prime was a big hit for Amazon

The Member Service – which offers users access to free two-day shipping, music, movies and other perks ̵

1; has over 100 million subscribers. On Thursday, the tech giant announced that it would raise Prime's annual price from $ 99 to $ 119.

Although the service launched in 2005 Amazon ( AMZN ) did not aggressively begin to reinforce its offer until years later.

Here are some key features that Amazon has added over the years.

Related: How Amazon Made Prime an Indispensable Product to Pay for

February 2005: Amazon Prime is born. Members pay $ 79 a year for a free two-day US shipment for eligible purchases.

February 2011: Prime members get access to over 5,000 films and TV shows without advertising in vain.

March 2014: The annual Prime membership fee is raised from $ 79 to $ 99.

  Amazon Prime Timeline History
Amazon has raised the annual Prime Membership Award three times.

April 2014: Amazon announces Prime Pantry. Members can order non-perishable items such as dish soap and paper towels in a box for a flat fee of $ 5.99. The price is now $ 7.99.

June 2014: Prime Music is announced. Members have free access to commercial streaming of over two million songs and more than 1,000 playlists and stations.

September 2014: The comedy series debuted by Amazon Studios Transparent . In 2015, the show was awarded two Golden Globes – the first major award for Amazon Studios.

November 2014: Amazon adds Prime Photos, giving members unlimited space for photos in the Prime Photos app.

December 2014: Prime Now launches in New York City with free delivery for two hours and a one-hour delivery for $ 7.99. The service has since expanded to 32 major cities, including Atlanta, Houston and Chicago.

May 2015: Prime members can now receive free delivery the same day and same day on qualifying orders over $ 35. From 2018, the service will be available in over 8,000 towns and cities.

July 2015: The Amazon Prime Day was founded on the occasion of the 20th anniversary of the company. The online shopping event only included offers for Prime members and drew comparisons to Black Friday.

July 2016: The company is holding a second Prime Day. Subscriber orders increased more than 60% globally compared to the first Prime Day.

October 2016: Amazon introduces Prime Reading, which provides unrestricted access to a rotating selection of over 1000 books, phones and magazines.

December 2016: Amazon adds Prime membership for $ 10.99 a month for those who do not want to commit to a full year.

January 2017: Amazon participates with Chase in the Amazon Prime Rewards Visa Signature Card. It is only available to Prime members and receives cardholder 5% on all Amazon.com purchases.

June 2017: Amazon launches Prime Wardrobe, which allows Prime members to test clothes and accessories before they buy.

July 2017: The technology giant announces record sales for its third annual Prime Day, surpassing previous Black Friday and Cyber ​​Monday sales.

October 2017: The company unveiled Amazon Key, a service for Prime members that allows drivers to be sent to homes to drop off parcels. Users must purchase a kit ($ 249.99) with an Amazon security camera and a compatible Smart Lock.

January 2018: Amazon announces that the monthly fee for a Prime subscription will increase from $ 10.99 to $ 12.99.

February 2018: Prime members in selected cities receive a free two-hour delivery of Whole Foods, which the company acquired in 2017.

April 2018: Amazon launches a new service in 37 US cities that delivers free packages to the trunk of cars if you're a prime member.

Amazon also raises the Prime membership fee from $ 99 a year to $ 119.

CNNMoney (New York) First published on April 28, 2018: 8:37 pm ET


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