Amazon announced that Prime Day will start on Monday, July 15, at midnight and last 48 hours. The company is proud to announce that the event will include more than one million deals around the world, including high discounts on Alexa-enabled devices.
In 2018, Prime Day lasted 36 hours, longer than in previous years. Amazon has tested its first Prime Day in July 2015 to celebrate its 20th anniversary. It was the day that Black Friday was replicated for Amazon fans.
Prime Day has since been Amazon's annual summer exhibition in the shopping world.
Amazon can play its muscles in comparison to the competition and increase its quarterly sales. More importantly, Amazon is using the savings event to promote its own products and tie new members to Prime, a subscription program that more than 100 million people around the world view as an indispensable part of their shopping life.
Prime Day Amazon has a longer-term impact by prompting new members to sign up for its $ 119 annual free shipping program and to intensify existing customer relationships with its products and businesses, including Whole Foods.
Amazon ( AMZN ) has recently updated its prime offer. Under increasing pressure from traditional retailers such as Walmart (19459013) (19459015) (WMT (19459014)), Amazon extended its free next-day delivery for more than 10 million products for Prime members. This is the first Prime Day that members receive free shipping for one day with no minimum order value.
The company plans to release special offers for Prime Day and new products for Prime Members in advance this year's event. It was said Tuesday that some products, such as Toshiba TVs, have already been on sale.
Amazon does not announce revenue from previous Prime Days, but last year Amazon said the shopping holiday is the "biggest global shopping event ever".
Other retailers have responded to Prime Day by sweetening their own deals.
On Monday Nordstrom ( JWN ) announced the launch of its two-week agreement. "Anniversary Sale" on July 19th with discounts on brands like Topshop and Madewell.