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Home / Business / Amazon Prime Day is every day for Amazon.com – Quartz

Amazon Prime Day is every day for Amazon.com – Quartz



Did you hear? The Amazon Prime Day is coming! It is almost there! Two days full of epic deals! More than a million products sold! The robots get ready! Lady Gaga is headlining!

Amazon Prime Day is Amazon's annual blow-out shopping event for the uninitiated. Amazon tried Prime Day for the first time in July 2015 to celebrate its 20th anniversary. The shopping holiday is a consummate American experience – think of Black Friday, after-Christmas sales – and Amazon, two decades after the start of retail, was confident to create its own.

"Step Aside Black Friday ̵

1; Meet Prime Day" Read the Amazon press release introducing the event.

The first Prime Day was, of course, a success, Amazon was a giant – the Giant – the online retailer, and when it declared itself a shopping holiday, people were paying attention to it.For the last four years, Prime Day has evolved from an Amazon-led celebration to the biggest shopping event of the summer are eager or perhaps desperate in the competition, have started counter programs and thus legitimized the Prime Day more than ever before. The offer ranges from swimsuits on laptops to vacuum cleaners that run before, during and after the Prime Day. "On Amazon Prime Day goes It's no longer just about Amazon, "says Michelle Skupin, spokeswoman for the Couponsite RetailMeNot." Amazon Prime Day is no longer just about Amazon, "says Michelle Skupin, S presenter of the coupons website RetailMeNot.

Prime Day is still mainly about Amazon. Investment company Cowen estimates that 63 million US households or half of the country's households subscribe to Prime. Membership of Amazon includes $ 119 per year, including free two-day shipping, streaming music, streaming videos, and unlimited storage of photo perks. According to market research firm The NPD Group, more than two-thirds of these prime households plan to buy on Amazon for Prime Day (s) 2019, compared to 15% who want to learn about offers from Amazon and other retailers.

] More specifically, every day is Prime Day for Amazon. According to industry researcher e-Marketer, the company generates 47% of e-commerce retail sales in the US, nearly eight times the share of e-Bay, Amazon's closest competitor. While the rest of the retail industry is still competing for free two-day shipping, Amazon plans to establish a standard for delivery within one day.

Since the launch of Amazon on the first day of Prime, quarterly revenue has more than doubled.

Prime Day is not really about the one million product sales or this new line of Lady Gaga cosmetics. It is the illusion that online shopping is more of a special event than the norm. When Prime Day ends, 63 million US households will still have their Prime membership to return to Amazon.com, where perks and deals run throughout the year.


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