Amazon announced on its earnings call yesterday that it has raised the price of Amazon Prime by 20 percent for subscribers in the US.
The new price starts from May 11th for new subscribers, and from June 16th for those with existing subscriptions. The increase sees the cost of Prime rise from $ 99 per year to $ 1
This is the first time that Amazon has raised the annual price of Prime since 2014, although earlier this year the companies increased the cost of the monthly payment of Prime. Jeff Bezos recently revealed that there are over 100 million Prime members, so the $ 20 increase has the potential to garner much of the money for the company.
But what if you do not stand the idea of paying the extra money? The obvious solution would be to cancel your subscription, but that's a bit drastic. Another option is to buy a Prime subscription as a gift – what you can do here.
While it is not absolutely guaranteed that Amazon will honor the price when renewing the software, Shep McAllister points out that it's worth a shot:
The fine print on gift memberships states that redeeming one Gifting with an existing Prime account a gift card for the amount you paid and not an additional Prime Year initiates membership before you redeem the gift. Luckily, when you go to your account settings, there is an option to receive a reminder three days before your account is set for automatic renewal.
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