- Amazon confirmed to Business Insider on Tuesday that at least a dozen MMS-promoting titles have been removed. This type of bleach advocate claims to cure malaria and autism.
- Internet companies have been under increasing pressure in recent months to remove anti-vaccine content and promote counterfeit remedies from their platforms.
- Already in March, journalists turned to Amazon for reporting on MMS After considerable pressure on Pro-MMS content on Facebook and YouTube (researched in detail by Business Insider), Amazon decided to remove more books.
- ] Amazon has removed more than a dozen books promoting a type of toxic bleach supporter called "MMS" to cure diseases such as autism and malaria, a spokesperson for Business Insider confirmed Wednesday.
Business Insider recently uncovered a huge network of MMS advocates promoting the substance on YouTube, as cybercriminals push their platforms against vaccination theorists and quacksters. This resulted in the removal of hundreds of videos and channels.
NBC News first reported on Tuesday the removal of the titles from Amazon.
The company reported that the removed titles contained instructions for mixing component chemicals to create advocates called Miracle Mineral Solution or MMS.
The mixture actually produces chlorine dioxide, a form of industrial bleach. The US Food and Drug Administration warns that MMS has no medicinal benefits and causes nausea, severe dehydration and vomiting when taken in high doses.
The removal marks a positional shift from Amazon, which was contacted in March. The Pro-MMS content is offered for sale on its platform.
In response to an investigation by WIRED, Amazon initially defended the sale of books "from different viewpoints." Two days later, NBC reported that two books had been withdrawn from the market.
This week – about two and a half months after the WIRED story – NBC reported on the distance.
NBC stated that they contained two titles by Jim Humble, a former Scientologist and founder of the Genesis II Church, who claims to have discovered the healing effects of MMS.
Humble's account was removed for violating YouTube's anti-malicious content policies.
Humble did not immediately respond to Business Insider's request to remove Amazon's titles.
Facebook has also removed accounts and groups in which MMS has been advertised under pressure from media and lawmakers.
Amazon was accused of slowly removing harmful medical misinformation from its platform.
Amazon declined to explain in detail to business insiders the book distances. It was not said if they were part of a wider effort to remove medical misinformation from the platform.
The site relegated Wired to its publisher guidelines for book publishers in March, which states that "as a bookseller, we (as a bookseller) give our clients access to a variety of views, including books that may be objectionable to some customers."
"However, we reserve the right not to sell certain content, such as pornography or other inappropriate content."