Amazon Prime Service offers many benefits: free shipping for a ton of Amazon products, a library of streaming entertainment and even discounts Amazon Whole Foods.
And until this week, if you're a subscriber to Amazon Prime, you could also enjoy an ad-free ad on Twitch, Amazon's video streaming service. But on Monday, Twitch announced a major change to its Twitch Prime service that would not do so anymore:
"Since we continued to reward Twitch Prime with added value, we also re-evaluated some of the existing Twitch Prime As of September 14, universal, ad-free TV will no longer be part of Twitch Prime for new members. "
More simply, even Twitch Prime subscribers see ads on twitch streams.
The only way to remove ads from the Twitch app is to pay even more for Twitch Turbo, a separate subscription service for Twitch, which costs $ 9 a month.
It's a movement that makes Twitch fans angry.
"I'm only staring at Amazon's greed, I'm thinking about completely discarding Prime," a Reddit user wrote on the twitch subreddit.
"I would really like to prefer an ad-free ad instead of the free games," wrote another user.
As the last post alludes to, Twitch Prime has recently begun to offer its subscribers free games and in-game content. Most of the time, these are less exciting – loot-box partnerships that Amazon, for example, is meeting with game makers like Blizzard Entertainment for "Overwatch".
It's nice to get free loot boxes for Overwatch, but that's not a strong argument to pay Twitch Prime.
More importantly, Sony and Microsoft offer excellent free games every month over PlayStation Plus and Xbox Live Gold, while Twitch Prime's offerings are poor at best. And these free offers are called a replacement for ad-free Twitch advertising.
"For everything you get on Amazon Prime, this year we've been offering games and looting worth over $ 1,000 to members alone," Twitch said in the blog post. But for many, the main reason subscribing to Twitch Prime was the ad-free experience.
As one Reddit user put it succinctly: "I'm probably claiming less than 25% of the free content they offer on Prime, ad-free ads are the only benefit besides the monthly free sub that I care about this change. "