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Amazon sets out on promises to bring Alexa everywhere



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Daniel Rausch, Vice President of Smart Home of Amazon, on the stage of IFA 2018.


Ben Fox Rubin / CNET

Alexa is so much more than just the Amazon Echo.

Amazon manager Daniel Rausch was on stage in front of hundreds of people on the Berlin IFA tech show on Saturday to share some big numbers about Alexa.

"Just this year," he said, "Alexa has sung Happy Birthday to millions of customers, and she has told over 1

00 million jokes."

Perhaps Alexa, Amazon's voice assistant, has not got her all the best yet Sung birthday, but – Considering how things are going, there's a fair chance they'll be invited to your next birthday party.

At the beginning of this year, Alexa was integrated into over 4,000 devices . Rausch, Amazon's vice president of smart home, said on Saturday that Alexa is now in over 20,000 devices – a five-fold increase in just eight months. The number of brands using Alexa shot up from 1,200 to 3,500 in the same period. The IFA emphasized this growth and brought [19459] a lot of new Alexa devices including the Huawei AI Cube Smart Speaker, Asus ZenBook laptops and Yale & # 39; s Sync House Alarm System

Amazon does not intend to stop there. The company is already adding cars, offices and hotels to Alexa and is building on the vision of making Alexa available everywhere. This work brings millions of new people closer to the new world of voice computing. In the future, the futuristic idea of ​​having an intelligent digital assistant with you at all times could help you get through your day and even chat with you if you want.

While Amazon would like to make your digital pictures Buddy, the e-commerce giant faces a lot of competition from many other language assistants. Apple's Siri, Google Assistant, Microsoft's Cortana, and Samsung's Bixby are all trying to start a conversation with you by getting into more laptops, vehicles, phones, and appliances.

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Amazon's Alexa booth at the IFA.


Ben Fox Ruby / CNET

Here's another potential hurdle for Amazon: Following Facebook's Cambridge Analytica scandal this year's concerns about privacy and security have increased dramatically. These issues could slow down consumers' acceptance of voice assistants and their microphones, or even disorient some people completely.

From a noise perspective, Alexa is very bright in the future. He said that there are now 50,000 Alexa skills – as Amazon calls his voice apps – and hundreds of thousands of developers in over 180 countries working on Alexa.

He has told technicians in the audience that voice assistants are not just for singing songs. Amazon found that adding voice features to specific devices resulted in a significant increase in revenue. In addition, Alexa's thousands of independent developers make thousands of dollars a month, with Rausch mentions a 22-year-old college student earning $ 10,000 a month through his Word of the Day ability.

The Smarter Home

Alexa started out as a device for the house and Rausch said that Amazon plans to continue building his skills there.

"It turns out that your phone is actually a terrible remote control for your home, you do not want to fish in your pocket, open apps, unlock your phone to control the device right in front of you," Rausch said. "Voice really unlocked the smart home, it's because it's actually easier."

At the LG presentation, Chief Technology Officer IP Park went further on Friday with his company's vision for the home. He said LG plans to use artificial intelligence, home robots and voice assistants to create a home that helps them to better understand and automate more tasks.

"You will not need a manual," he said. Because our devices are learned about you and not the other way round. "

Alexa and his echo smart speaker were introduced four years ago, the echo now led the market for smart speakers in the US with a healthy margin .But, Rausch on Saturday said that Amazon" barely scratched the surface "has what it can do with the voice.

So far, many customers seem happy to entertain Alexa at home, and time will tell if they want to keep that conversation with Alexa all day long.

  http://www.cnet.com/


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