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Amazon Takes Over TCL's Roku TV With Cost-Effective HDR Fire TV



  TV with sample representation of standard and HDR image
Enlarge / Vision is a convincing one when it comes to HDR, and this model comparison of screen technologies gives hints of what Toshiba buyers expect , (Note: the TV pictured above is NOT the TV we're writing about today.)

It looks much better when it comes to collecting Amazon Fire TV Edition devices. The company introduces three new Toshiba smart televisions, which for the first time offer HDR support for the product line. The displays are also offered at an attractive price.

The Toshiba 4K UHD Smart TV HDR is an LCD panel that promises a typical 4,000: 1 plus HDR contrast ratio in the Dolby Vision standard. The Amazon product list does not include maximum brightness information for this hardware. As the product name implies, it has a 4K resolution and a refresh rate of 60 Hz.

The largest model is 55 inches in size and is now available for $ 449.99. The other options are 50 inches for $ 379.99 and 43 inches for $ 329.99; These will be available from the 30th of June. All three new Fire TVs are available exclusively from Amazon or Best Buy, thanks to the unusual alliance these vendors entered into earlier this year.

These models use the Dolby Vision format to provide the HDR or high dynamic range. The technology offers a wider range of brightness and contrast than standard displays, resulting in a more nuanced and realistic image. Dolby's option offers some theoretical advantages over competing formats like HDR-10.

In particular, content creators may include metadata to make brightness, color, and contrast settings that are set by the creator during the course of a video, from scene to scene. HDR-10, on the other hand, has static metadata that is fully suitable for video. For all video content that needs this flexibility, the proprietary Dolby Vision format must be used to get the most out of these upgrades.

A tip for big Prime users: Dolby Vision seems to be the only HDR format supported by Toshiba TVs. Amazon Prime Video favors HDR-10 +, an evolved version of HDR-10 with a feature closer to that of Dolby Vision. Meanwhile, the television models do not currently seem to support this.

As is common with Amazon, the Toshiba TVs can be controlled by voice command thanks to a remote control activated with Amazon's Alexa AI. Or you can use the traditional controller options to watch streaming services like Netflix, Hulu, and (of course) Prime Video, thanks to built-in Fire TV software. Live TV platforms such as DirectTV Now, Sling TV or PlayStation Vue are also supported.

Companies on both the hardware and software side have been seriously committed to HDR visuals over the past year. However, high-performance displays at different prices are crucial to getting consumers on board. Toshiba's Fire TV models are among the cheapest models currently available for 4K HDR TVs. other brands can cost more than $ 2,000.

Even though HDR gets louder and louder, it's still more effective than telling someone about the impact that HDR makes. Cutting costs can be associated with losses in HDR performance, but a cost-effective way to experience the changes at home can help more people understand why video artists are getting into technology in movies, television, and video games. Models like TCL's Roku TVs have been serving this audience for some time. Although Amazon is not exploring new territory, working with Toshiba is a premiere for Fire TV-enabled hardware and should attract the attention of households dedicated to the Amazon ecosystem.


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