A new estimate of Amazon's market share suggests that the technology giant may not be as dominant as we once thought.
With a market capitalization of $ 921 billion, Amazon is the second largest company in the Americas and was named the world's most valuable brand by BrandZ this week.
However, its estimated share of US ecommerce sales has been drastically reduced by eMarketer, which is often cited as a reliable source for Amazon's market share.
The research firm downgraded its share of online retail sales in the US from 47% to 37.7% in 2019, the news reported Thursday.
eMarketer told Business Insider that it had reviewed its estimates after CEO Jeff Bezos announced in his April letter to shareholders that third-party sales now account for more than 58% of Amazon's physical physical sales. These revenues increased from $ 0.1
eMarketer spokesperson told Business Insider that it could "make an important input" to its Amazon ecommerce sales model based on this new information. As a result, Amazon's previous estimates of sales and market share have been lowered, the representative added.
Read more: The FTC asks Amazon's competitors if they will be smashed by Jeff Bezos's companies at a time when potential antitrust investigations are underway to downplay his size.
Earlier this month, The Washington Post reported that the FTC and the Department of Justice had assumed responsibility for antitrust investigations into Amazon and Google. Under this new agreement, the FTC has control of Amazon.
"There is something going on in the monopoly," said US President Donald Trump on Monday regarding possible investigations against Apple, Amazon, Facebook and Google. "We'll take a look," he added.
The main concern of both regulators is that Amazon is so dominant that it is impossible for others to compete. If his market share is seen as less dominant than we once thought it should be of benefit to him.