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Amid Dropping Sales, Dick's Doubles Down On Ditching Guns



After the Parkland shooting in February 2018, Dick's Sporting Goods announced that it was making some big changes involving gun sales. The company imposed an order for a firearm, banned the sale of "assault rifles" at its subsidiary Field & Stream stores (and had already banned them from Dick's Years earlier), and banned "high capacity magazines" at all its stores. Inside the company, the company started to drop in sales, and in the month of the year, Ed Stack to start openly blaming some of his company's financial struggles on his high-profile gun control stance.

Amid continued financial Struggles, including 11% drop in shares Tuesday, announced that it would stop selling firearms altogether at 1

25 of its 729 stores.

Stack announced the decision in a conference call Tuesday. The "gun-free" decision comes after a successful test in stores that has been underperforming in hunting sales, Stack explained. The company replaced guns and additional hunting gear with "higher-margin, faster-selling categories as well as licensed sports gear and outdoor recreational equipment," the journal reports, and saw an increase in sales. That increased occurred while quarterly sales overall dropped 2.2%. The additional stores that will no longer sell firearms also underperform in the hunting category.

Dick's public announcement that it was taking action to promote gun control began soon after the horrific mass shooting at Stoneman Douglas High School in February 2018. Declaring that " Thoughts and prayers are not enough. "

" We at DICK's Sporting Goods are deeply disturbed and saddened by the tragic events at Parkland. Our thoughts and prayers are with all the victims and their loved ones, "the company said in a February 28, 2018 tweet. The nation has heard of you. "

" We have heard of you, but we have heard of you. " Though the company is "support [s] and respect [s] the Second Amendment," it called for more action to curb gun violence. It's also known as "The Assault-Style Rifles" in Field & Stream stores.

"It is clear we have a problem with the gun laws in this country, "stacked in op-ed for The Washington Post the next month. Following each of these senseless, tragic events there's a great deal of idle, fruitless talk

Dick's suffered a "rougher-than-expected" next quarter, sales dropping 4% overall, The Daily Wire reported in August. Among the key reasons: its drop in hunting sales.

"As expected, sales were impacted by the strategic decisions we made in the slow growth, low margin hunt and electronics businesses, which accounted for nearly half of our comp decline," Stack said in a statement in August. "In addition, we continue to see significant declines in Under Armor sales as a result of their decision to expand their distribution."

As the Journal notes, among the mainstays Stack says his company is struggling with pro-gun shoppers deciding to shun his stores.

Related: More Bad News For Dick's Sporting Goods After Hiring Gun Control Lobbyists


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