Apple's rumor market will premiere in the US in the first half of 2019 and will reach more than 100 countries by the end of the year, a report claims on Tuesday.
Apple begins talking to programmers about what it's willing to pay for shows and movies, it said The Information . As expected, original Apple shows should be free, but people will be able to pay for subscriptions from third-party networks. The content should vary from country to country, reflecting the complicated licensing landscape – HBO for example licenses for services like Sky in the US.
Some media companies are concerned about how their content is presented alongside Apple's. This can be justified, as Apple TV, for example, focuses on services like iTunes and forces people to go to the App Store to access options like Prime Video.
A recent report from CNBC claimed that Apple could eventually start its own paid Netflix-style service, but that it's looking for "Zeltpol" shows that could attract viewers. Much of Netflix's success has been linked to original hits like Daredevil and Stranger Things.
Some critics are already worried about the chances of Apple, as the company allegedly puts on "family-friendly" content a hard time distracting people from shows like "Game of Thrones" and "Good Omens".
Apple's upcoming shows include a morning show drama starring Reese Witherspoon, Jennifer Aniston and Steve Carell, as well as an adaptation of Isaac Asimov's famous "foundational" novels.