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Apple announces repair program for its broken MacBook keyboards



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When Apple redesigned the MacBook Pro keyboard for the last time, it attempted to scale the keyboard design down by a trillionth of a millimeter by switching to a new switch type with minimal key strokes. Predictably – because literally nothing can be thinned out forever – this relentless pursuit of thinness caused problems. The new keyboards fail much more often than the old ones, in part because something as simple as a large speck of dust can keep the new keyboards from functioning properly.

One might be tempted to ask how Apple has missed such a problem during the testing process, but the answer is obvious: Dust is banned by law from Apple and Apple HQ on behalf of Tim Cook, thus preventing the company's engineers expect the world to be full of particles, some of which would inevitably find their way into the keyboard

Apple has announced that it will implement a new repair program to deal with this issue, and payments from customers that Apple previously did to pay for repairs. The following machines can be repaired:

  Apple MacBook

The new MacBook Pro with Touch Bar

  • MacBook (Retina, 12 inches, early 2015)
  • MacBook (Retina, 12 inches, Early 2016)
  • MacBook (Retina, 12 inches, 2017)
  • MacBook Pro (13 inches, 2016, two Thunderbolt 3 ports)
  • MacBook Pro (13 inches, 2017, two Thunderbolt 3 ports) [19659008] MacBook Pro (13 inches, 2016, 4 Thunderbolt 3 ports)
  • MacBook Pro (13 inches, 2017, 4 Thunderbolt 3 ports)
  • MacBook Pro (15 inches, 2016)
  • MacBook Pro (15 inches, 2017)

Memory : Free Apple Repairs Are Not Free

One common way to handle this story is the following: "Apple announces free keyboard repair program." Technically speaking, that's true – but there are some good printed materials that people are not always aware of, and it's for more than just that particular case. Back in May, 9to5Mac talked about Apple's refusal to replace the batteries for affected customers if they were anything wrong with their device – even if this "problem" had nothing to do with the battery. Users were told that they would have to pay hundreds of dollars to repair devices for smaller things on the front of the phone (without the screen) or in one case for a faulty microphone connection. Apple claimed at the time that this condition was in the company's warranty, but no such clause or requirement existed when the BBC scoured the document.

The new repair program from Apple includes the same clause: "Note: If your MacBook or MacBook Pro has any damage that interferes with the service, this problem must be repaired first, and in some cases, the repair cost may incur costs."

Indeed.

It's a cynical move to get as many Apple users to buy AppleCare as hard as they can. The goal is obvious: Find a way to blame the user for a fee, no matter what, demonstrating the superior power to buy Apple's extended warranty – and to keep Apple's profits even in the event that it sells fewer products in a given quarter. Since AppleCare is basically pure profit for Apple, all sales made are a gain for the company.


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