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Apple buys TV show from NBA superstar Kevin Durant



<img src = "https://fm.cnbc.com/applications/cnbc.com/resources/img/editorial/2018/06/06/105254268-GettyImages-967008228.530×298.jpg?v=1543949194" alt = "Golden State Warriors defender Kevin Durant defends LeBron James of the Cleveland Cavaliers in Game 2 of the NBA Finals on June 3, 2018 in Oakland, California on June 3, 2018 in Oakland, California. [19659002] Kevin Durant No. 35 of the Golden State Warriors defended on June 3, 2018 in Oakland, California, on June 3, 2018 in Oakland, California, against LeBron James of the Cleveland Cavaliers in Game 2 of the NBA Finals 2018. [19659003] Kevin Durant's "Swagger" goes to Apple.

billion this year on content that will be available to future devices for free sources

"Swagger," co-produced by Imagine Television, CBS Television Studios, and Durant's Thirty Five Ventures is based on Durant's experiences in youth basketball. It is featured in the Basketball League AAU of Washington D.C. Reggie Rock Bythewood ("Shots Fired", "Notorious") acts as showrunner. Brian Grazer, Francie Calfo ("Empire"), Kevin Durant, Rich Kleiman and Reggie Rock Bythewood will act as executive producers.

Apple has previously signed previously announced contracts with Oprah, Sesame Workshop and the award-winning entertainment company A24. 19659009]
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