Initially, the company will donate an unillustrated donation to every device that trades worldwide at Apple Stores or on Apple.com between today and April 30. Profit environmental organization Conservation International, which has worked in more than 30 countries to protect nature.
Apple has streamlined its trade-in and recycling options into a new GiveBack program, available on its website and at participating retail stores.
Second, Apple introduced a new iPhone disassembly robot called Daisy as an improved version of Liam, the first disassembly robot to hit the market in 2016. Daisy is in Austin, Texas, with a second robot in Breda, The Netherlands.
Daisy is made up of parts of Liam and is capable of disassembling nine iPhone versions and sorting their high-quality components for recycling. Daisy can take apart up to 200 iPhone devices per hour, removing and sorting parts so that Apple can reclaim material that traditional recyclers can not – in higher quality.
Apple's Environmental Leader Lisa Jackson:
At Apple We're always working on smart solutions to tackle climate change and conserve the planet's precious resources. In recognition of Earth Day, we make it as easy as possible for our customers to use Apple Give Give Back to recycle equipment and do something good for the planet. We are also pleased to introduce Daisy to the world, which represents what is possible when innovation and environmental protection come together.
Apple will also today release its annual Environmental Report, which outlines the company's environmental performance in three priority areas: reducing CO2 emissions through the use of renewable energy sources, conserving valuable resources, and introducing safer materials into its environment Products and processes.
Last week, Apple announced that 100 percent of its worldwide facilities are being powered by clean energy, including retail stores, offices, data centers and co-locations in the United States and 42 other countries.
The owners of the Apple Watch will receive a notification of Earth Day activity today, as we announced earlier this week. To receive the badge, on April 22, users must complete each workout for 30 minutes or more.