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Home / Technology / Apple Event on March 25: How to Watch and What to Expect

Apple Event on March 25: How to Watch and What to Expect



Apple's launch event on March 25 is coming and we expect Apple to introduce a new video streaming service, magazine subscription services, and new credit cards. Here's everything you need to know before the event.


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Live Viewing: Monday, March 25

This star-studded event takes place at the Steve Jobs Theater on the Apple Park in Cupertino. CNET will have a group of experienced Apple watchers on site, supported by dozens more around the world, along with some celebrities and media moguls thrown into the mix.

CNET will host a live show and a live blog about the event.

Start Time Before Show: 9pm PT, noon ET (See Start Time where you are)

Start Time and Observation Time: 10am PT, 1pm ET (See the start time you are at). What is the live video feed of the event on the Apple website.

Live Blog by Cupertino: We have a live blog team on site, including Connie Guglielmo, Joan Solsman and Shara Tibken. Here you will find our live blog.

En español, tambien: Gabriel Sama will provide CNET en español live in Spanish.

Video Simulcast: Join Ashley Esqueda, Vanessa Hand Orellana and Lexy Savvides from our San Francisco studio for real-time coverage and live analysis on CNET.com and YouTube.

Apple's March event could be services.

After weeks of rumors, Apple has an official invitation for … a kick-off event on March 25 at 10 pm PT, which will be held at the Steve Jobs Theater in Cupertino headquarters . The slogan on the invitation to this event: "It's Show Time", followed by a black and white countdown reminiscent of a classic Hollywood movie – further proof that this event is a video could act.


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What You Can Expect From Apple's Netflix Killer

If you do not expect any new products at this event (Apple has already announced that a new lineup will take place before the event), the headlines will be Apple's, according to reports new subscription services.

After more than a year and a billion dollars, after hearing about it for the first time, Apple seems ready to release the new video streaming service . It's no secret that Apple has prepared to present its own original content for a Netflix-style streaming service with a library of at least 25 original shows ranging from drama, comedy, documentaries, and children's programming rich. Famous people like Oprah Winfrey, Reese Witherspoon, Jennifer Aniston, Jennifer Garner and directors like J.J. Abrams and Stephen Spielberg are on board, some of whom are actually attending the event.

But even a mighty tech giant like Apple could compete in this new arena with established players like Netflix, Hulu, and Amazon Video, and maybe even Disney all vying for your screen time.

According to a New York Times report, Apple may also face cultural struggles with Hollywood. Apple's mysterious character, as mentioned in the report, seems to be one of the concerns of the people who work with the company. We're used to the fact that the company is not very familiar with its products, but apparently the other players involved with Apple also do not have much clarity regarding the release time and marketing plans for some of their shows. The report also states that Apple has been very sensitive to how technology, especially its own products, are featured in the shows.

But Apple can not rely solely on its own content to succeed. According to a Bloomberg report, the Cupertino giant is advertising some big names like Showtime, HBO and Starz to join the streaming service. A player who is definitely out of the mix: Netflix. Company CEO, Reed Hastings, confirmed that the company will not be part of Apple's streaming service and warned that the space would soon become very competitive.

And do not expect live sports soon in this service. In an interview with Sports Illustrated Eddy Cue, Apple's senior vice president, announced that the company is not currently interested in licensing sports content. Instead, they seem to be a middle age between the fans and the action with a curated sports experience in the TV app.

Apple may even be willing to offer the content for free to attract more attention. Rich Greenfield, Analyst for BTIG Suggests Apple's original shows could be free for iOS users with the option to pay a subscription fee to add other service providers. Although we will know exactly the exact payment model with the event.

Magazine Service

The other major service announcement could come as a subscription news service. Apple's news service would be a premium subscription to its latest news app, allowing users to view content from various publishers (magazines and newspapers). The New York Times, the Washington Post, and the Wall Street Journal are just some of the key news media that are said to be in talks with Apple to participate in this service. However, according to a Wall Street Journal report, publishers are reluctant to sign up, as Apple would take 50 percent of out of service.

Apple credit card?

And the last thing Apple could announce at this event? A credit card. According to Bloomberg, iOS 12.2 will bring an Apple co-branded credit card in partnership with Goldman Sachs. It is rumored that it looks like a regular credit card, including purchase rewards and up to 2 percent cashback. It would probably live in your wallet – that's the digital one.


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