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Apple Executive rejects Google CEO criticism for turning privacy into a luxury item



Apple's software chief Craig Federighi says he does not "approve" of the criticisms that Apple makes privacy a luxury commodity. This allegation was allegedly indirectly accused by Google CEO Sundar Pichai.

An interview with The Independent Federighi dismissed "the luxurious good excavation" only a few weeks after Pichai had written a comment in The New York Times stating "privacy can not be "luxury goods offered only to people who can afford to buy premium products and services. "While Pichai did not mention Apple, which recently advertised the privacy benefits of its 999-dollar phone, it's clear which company it refers to.

Apple wants to sell products to "anyone we could". Apple's products are "certainly not just a luxury" The difference in the business models between the two companies is that Apple generally sells high-priced hardware directly to customers and therefore does not collect much data about it. While Google offers a variety of free services to users, Google benefits primarily from ads that appear on services that are often served based on user data. Pichai argued that it was important to provide privacy services that everyone had access to.

Federighi said it was "enjoyable" when other companies discussed privacy, but it would take more than "a few months and a few months" press releases "to change the business practices of these companies based on data collection , Federighi did not name Google specific, but it's also pretty clear which company he refers to.

In the interview, Federighi also touched on two other criticisms of Apple's privacy: it should not store Chinese users' iCloud data in China, where the country could spy on it; and that his decision not to collect a lot of user data has resulted in his falling behind in the development of AI features like Siri, as would other companies, because of "all our data minimization techniques". According to Federighi, there is not much to achieve between encrypting data and collecting a small amount of data on Chinese iCloud servers. Anyone gaining access can not do much with this information.

Federighi sees the choice between collecting data and creating powerful new AI features as a "false compromise" on data, "sometimes that's extra work," he says. "But that's worth it."

According to the report, Apple does this in a handful of ways. These include buying a public photos gallery to train algorithms and analyzing publicly available voice data ̵

1; such as podcasts – instead of users' voice recordings. Apple has also announced in the past that it uses different privacy techniques to anonymise user data and to learn from the data as a whole.

The privacy struggle between these two companies is unlikely to slow. Since Apple's business model is not selling ads, privacy is a key area in which Apple can highlight its products, prompting the company to continue to defend Google.

Google is aware of the cultural trend, is opposed to massive data collection, mainly thanks to the constant scandals on Facebook, and makes minor changes to address some of these concerns. Just this month, we added a new, easy-to-read privacy policy for Nest devices, ad tracking restrictions in Chrome, and incognito modes for more apps.


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