Apple has announced three new products this week, an unusual series of releases for the technology giant, which usually releases new products as part of an eye-catching stage show. This week's announcements, including new versions of the iPad Mini, the iPad Air, the iMac and Apple's AirPod, were made silent in the early hours of the morning, according to press releases.
Instead, Apple will talk about products that are not hardware. According to CNBC, Apple will soon launch a streaming video service that includes free original TV shows and a media company subscription platform to stream content over Apple's TV app on iPhones, iPads and Apple TV.
Apple is also expected to release a subscription news service as part of its Apple News app. Code snippets discovered in a recent release of iOS, the iPhone's operating system, suggest that magazine and news content be grouped into a single subscription. Last year, Apple bought the startup Texture, which sold a similar digital magazine bundle for $ 9.99 a month.
Some investors and analysts remain skeptical of Apple's push-on-line online subscription service, which Apple's leadership in a company has discussed extensively but has not addressed directly to consumers. Tim Cook, Apple's CEO, said in January that the use of iPhones fueled the company's growing "service business," which generated $ 1
"New video and / or news products can help increase iPhone stickiness, but Apple seems unlikely to affect the bottom line," Goldman Sachs analyst Rod Hall wrote in a report note posted on Monday is distributed to customers.
Apple can influence its shareholders and investors, but it wants to position its new subscription services as products customers want to buy, and sees its new video content as a program people should not miss.
There are more products that could be announced this week, such as Apple's long-lasting AirPower charger. There were also rumors that Apple could update the iPod Touch for the first time since 2015.
Apple has given more time to discuss its video and news products by introducing a series of new gadgets the week before its big start. And there's a chance that shiny new gadgets are not the only thing that can inspire Apple.
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