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Home / Technology / Apple hires CEO of prescription tracking startup Mango Health

Apple hires CEO of prescription tracking startup Mango Health




Apple has hired the former CEO to start tracking up Mango Health's Jason Oberfest Apple wants to move its health and fitness-related efforts into helping users manage their medication.

 Mango Health app iOS

Oberfest Was replaced as chief executive by Mango Health president Yadin Shemmer in Novemer, It was not advised at the time where Oberfest was headed, but CNBC reports Oberfest updated his LinkedIn profile to advise of his new workplace earlier this week.

Neither Apple nor Oberfest have commented on what the former CEO would be working on, but considering his past, it is highly likely to be on teams relating to health and wellness. Report sources suggest Oberfest wants to be in the same field as previous role,

This could be the Apple Watch, which is already a device central to Apple's push to improve healthcare. The HealthShow or ResearchKit, with the least possible means for the effectiveness of medications to be monitored along the other data points generated by the Apple Watch's health-tracking features.

Mango Health offers an iOS app to keep track of a user's medications that is more useful for those who have multiple prescriptions. To encourage usage, Mango offers gift cards and other incentives to those who take their medications at the right times.

Prescription adherence is an issue that costs U.S. Pat. Healthcare system between $ 1

00 and $ 289 billion per year, making any attempts to get their hands on their medicine.

Before creating Mango Health, Oberfest worked in the fields of gaming and social media, including spending time at Mobile Gaming Company and as a senior vice president of MySpace.


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