Both Apple and Xiaomi Corp. saw a collapse of deliveries in China in the December quarter. This is the worst performance among the country's top five providers, as demand in the world's largest smartphone market is shrinking overall.
Apple reported In China, shipping in the fourth quarter fell 19.9 percent. In smartphone shipping, however, he rose for a place in fourth place, after Xiaomi was even worse and had yielded in the same period by 34.9 percent Monday. Total shipments by China fell 9.7 percent to 103 million units.
Analysts expect iPhone price cuts in China as Apple seeks to revive sales
Against the trend, Huawei Technologies posted a gain of 23.3 percent while it ranked second. Oppo and Vivo made modest gains in third place 1
While Apple CEO Tim Cook blamed China's weak economy for downgrading last month, analysts said it may have strategic missteps eliminated in the world's largest smartphone market and the impact of fierce competition from fast-growing Chinese Android handset makers.
Cupertino, based in California, Apple's latest iPhone models, which cost mostly over $ 1,000, face a tough challenge with Chinese brand devices, which are about half or a third less cost.
"The imbalance between the two The increasingly difficult domestic market environment and Apple's high unit product price has led to a decline in iPhone shipments in the Chinese market," said IDC in the Chinese-language research report published on its official WeChat account
Huawei has no plans to sell Mate 20 flagship phones in the US
Huawei's two-brand strategy has enabled Shenzhen-based companies to serve consumers in different price ranges while Oppo and Vivo have launched premium mobile phones to expand their product line.
Apple will do so by targeting iPhone price reductions in markets impacted by the stronger dollar, although analysts have not been widely named as having one official price reduction for the iPhones in China, as approved third party how JD.com already sell the new iPhones at a discount of up to 20 percent.
Xiaomi's transportation disruption was due, among other things, to the adaptation of the product line and the warehouse channels, as well as to the redesign of the internal organization, IDC said.
In January, Xiaomi announced that it was a budget product line Redmi will act as an independent brand to increase its competitiveness and expand overseas.