As rumors about last year that Apple would release three iPhone X models in 2018, experts and analysts were a bit confused about Apple's strategy. Why three? Why a cheaper, larger model?
Now that the iPhone XR has arrived and completes Apple's Model 2018, it's worth considering what the purpose of the iPhone XR is and where it fits into Apple's overall strategy.
19659006] Apple made last year with the release of the iPhone X for $ 999, along with the $ 699 iPhone 8 and $ 799 iPhone 8 Plus , introduced his new iPhone strategy. The focus of the 2017 product line was on raising the average selling price of iPhones as Apple expects people to wait longer to update their smartphones. The two lower models – the "traditional" iPhones – were both $ 50 more than their predecessors.
MORE: iPhone XS or iPhone XR? Here is your cheat sheet
And then there was the iPhone X, with a starting price that was $ 250 higher than any iPhone model before it. Apple sold the iPhone X as a bit of future technology, which is available today, but this advanced technology came at a high price. If you prefer the automotive metaphor, the iPhone X was a luxury car. It offered the best in materials and technology – and you would pay a premium to get it.
So here we are in 2018, and Apple has doubled its luxury models. While Apple continued to sell older iPhone models at discount prices in the years following its debut, the iPhone X was discontinued and not sold for $ 899. (This is at least Apple's business, with some carriers still finding the original iPhone X at this reduced price.) The luxury models start at $ 999 and the iPhone XS Max sets a new high-priced bar with its starting price of $ 1099.
The big story this year is that Apple has replaced its main phones – a theoretical iPhone 9 and iPhone 9 Plus – with a single model. It's bigger and cheaper, except it's not. It's a mystery, shrouded in mystery and suffocated with bright colors. It's the very strange beast called the iPhone XR.
Enter the & # 39; cheap & # 39; a
Compared to the iPhone XS and XS Max, the iPhone XR is absolutely a bargain. His starting price of $ 749 is $ 250 less than the iPhone XS and $ 350 less than the XS Max.